Meetic case study

Finding true love isn´t easy,
but the rest can be automated

67%

LOWER COST

90%

AUTOMATION

99%

ACCURACY

Back in 2016, Meetic faced increasing competition from the online dating industry putting them under growing pressure to continue to deliver high quality content and user safety, but in a more cost-efficient way.

Our solution to Meetic’s moderation needs and scope – a colossal 5 billion interactions per year – was to implement a more substantial proportion of automated content moderation to achieve their high-quality standards more cost-efficiently.

After partnering with Besedo, and with our AI moderation solution, Meetic succeeded in cutting their costs dramatically by 67%, simultaneously improving their moderation quality and speed with a whopping 90% automation and 99% accuracy on moderation decisions achieved.

“Our business relies heavily on user trust, which is why we chose Besedo as our moderation partner. They understand the importance of detecting and removing scammers quickly while maintaining a low false positive rate to ensure minimal impact for genuine users. For 3 years Besedo has provided us with high accuracy, automated moderation, keeping our users safe and maintaining a smooth customer experience.”

Vincent GALERAUD
Director Customer Care, Meetic-Match group EMEA-APAC

Kaidee case study

Moving from manual moderation to 85% automation

85%

AUTOMATION

94%

OF ADS MODERATED WITHIN 5-MIN

96%

ACCURACY

Kaidee came to Besedo in 2016 after facing a severe challenge. Unhappy users were sharing negative feedback online due to lengthy time-to-site when listing their items for sale on the site. At the time, Kaidee only managed to get less than 20% of their listings live within 5 minutes.

Our solution to Kaidee’s moderation needs and challenges was to overhaul their outdated moderation process entirely and speed up the time-to-site to meet the expectations of their 30 million users.

After partnering with Besedo for three years, Kaidee transformed their old moderation processes completely and now run smoothly with both Implio filters and AI, achieving 85% automation and 94% of ads live on their site within 5 minutes.

“What we really like about Besedo is their responsiveness in supporting Kaidee and continuously improving Implio.”

Khuntida SRISINSAMUT
Moderation Assistant Manager, Kaidee

Anibis case study

From 0% to 94% automation

94%

AUTOMATION

99.8%

ACCURACY

85%

RECALL

Anibis reached out to Besedo in 2016 as their listing volumes started to grow exponentially, putting their user experience and safety at stake. Budget and resource restraints limited their moderation to 10% of listings, and only a few high-risk categories were moderated.

Our solution to Anibis’ moderation needs and fast growth was to implement a combination of automated filters and AI moderation to help them efficiently moderate 100% of their listings at a high level of security.

Today, Anibis is automatically moderating 94% of their volumes at an accuracy level of 99.8% and is positively impacting their user safety and experience with 60% fewer listings reported by users.

“ Besedo offered an easy solution exactly targeting our needs. We couldn’t have been able to develop a better solution”

Jelena MONCILLI
Fraud Specialist, anibis.ch 

Hear more from companies like yours

“We are very impressed with Besedo’s flexibility both in terms of processes and their customer centric approach. Besedo’s moderation tool – Implio has been a great choice for us so far. Just with the customizable and easy to use filters alone, we have been able to automate up to 80% of our content.”

Sandra Villanueva
COO Fincaraiz

“Keeping content safe and high quality is a must in the classifieds industry. Besedo are experts in this field.“

Mary Pastor Expósito
Quality & Fraud Manager , Vibbo

“Since 2002 Besedo has helped us keep our users safe through efficient content moderation and operational fraud fighting. This has helped us build a high level trust with our users, a vital component to our growth and continued leadership within the market”

Thomas Backer
Head of Customer Security at Blocket.

“As we are constantly growing, we have decided to complement our manual moderation and fraud prevention with automated systems. It is a strategic decision taken to ensure better engagement, quality and security. Besedos solution is customised to fit our needs exactly. They have listened closely to our requirements from the beginning of our partnership and adapted their deliveries based on our feedback. I have never met a team more passionate about their product and rightfully so”

Markus Baehr
Director Customer Care Spark networks/Affinitas GmbH

“We are very impressed with Besedo’s flexibility both in terms of processes and their customer centric approach. Besedo’s moderation tool – Implio has been a great choice for us so far. Just with the customizable and easy to use filters alone, we have been able to automate up to 80% of our content.”

Sandra Villanueva
COO Fincaraiz

“Keeping content safe and high quality is a must in the classifieds industry. Besedo are experts in this field.“

Mary Pastor Expósito
Quality & Fraud Manager , Vibbo

“Our main reasons to work with Besedo for Human Moderation and Customer Support were the high quality output and flexibility to scale, offered by Besedo. The entire project was implemented on-time against a very stiff timeline. We are very happy to have them as our partner.“

Paul Medrisch
COO, Emerging Markets, Letgo

“Since 2002 Besedo has helped us keep our users safe through efficient content moderation and operational fraud fighting. This has helped us build a high level trust with our users, a vital component to our growth and continued leadership within the market”

Thomas Backer
Head of Customer Security at Blocket

“As we are constantly growing, we have decided to complement our manual moderation and fraud prevention with automated systems. It is a strategic decision taken to ensure better engagement, quality and security. Besedos solution is customised to fit our needs exactly. They have listened closely to our requirements from the beginning of our partnership and adapted their deliveries based on our feedback. I have never met a team more passionate about their product and rightfully so”

Markus Baehr
Director Customer Care Spark networks/Affinitas GmbH

Let's grow with trust together

Start moderating your content today with Besedo