Get exclusive insights and guidance on how to tackle your content moderation challenges with Implio. Moderation expert and Besedo customer success manager, Alessio Coco, will take you through our AI capabilities, automated filters and manual interface in the tool.

Download Webinar

Fill out your email below to get your free copy of the webinar.


Moderation is a must for quality content and user safety, but it can feel like resource drain.

22% of classifieds sites spend more than 50 hours a week developing and building their own content moderation tools.

Imagine if that time was spent on building new features instead.

Implio was built to solve content moderation challenges for start-ups and at scale. It comes ready with AI, automated filters, an easy to use manual interface and insights to further improve your moderation procedures.

We want to give you a tour of Implio to show how it can free up developer resources while optimizing your content moderation process.

In this webinar, you will learn:

Written by

Alessio Coco

Customer Success Manager at Besedo

Alessio loves to assist customers and is dedicated to helping them reach their goals by providing solutions to their day-to-day problems. He possesses extensive experience in e-commerce, classified marketplaces and hi-tech. Alessio is passionate about technology, eager to learn and is continuously looking to overcome the new exciting challenges that he faces.

Alessio has a strong technical and managerial background, and a strong drive to meet targets and objectives. His passion for problem-solving combined with an open mindset and high flexibility is his recipe for sustained success.

What is content moderation?

Content moderation is when an online platform screen and monitor user-generated content based on platform-specific rules and guidelines to determine if the content should be published on the online platform, or not.

In other words, when content is submitted by a user to a website, that piece of content will go through a screening process (the moderation process) to make sure that the content upholds the regulations of the website, is not illegal, inappropriate, or harassing, etc.

Content moderation as a practice is common across online platforms that heavily rely on user-generated content, such as social media platforms, online marketplaces, sharing economy, dating sites, communities and forums, etc.

There are a number of different forms of content moderation; pre-moderation, post-moderation, reactive moderation, distributed moderation, and automated moderation. In this article we’re looking closer at human moderation and automated moderation, but if you’re curious to learn more, here’s an article featuring the 5 moderation methods.

What is human moderation?

Human moderation, or manual moderation, is the practice when humans manually monitor and screen user-generated content which has been submitted to an online platform. The human moderator follows platform-specific rules and guidelines to protect online users by keeping unwanted, illegal, and inappropriate content as well as scams and harassment, away from the website.

What is automated moderation?

Automated moderation means that any user-generated content submitted to an online platform will be accepted, refused, or sent to human moderation, automatically – based on the platform’s specific rules and guidelines. Automated moderation is the ideal solution for online platforms that want to make sure that quality user-generated content goes live instantly and that users are safe when interacting on their site.

According to a study done by Microsoft, humans only stay attentive for 8-seconds on average. Therefore, online platforms cannot afford to have slow time-to-site of user-generated content or they might risk losing their users. On the other hand, users who encounter poor quality content, spam, scam, inappropriate content, etc., are likely to leave the site instantly. So, where does that leave us? In order for online platforms not to jeopardize quality or time-to-site, they need to consider automated moderation.

When talking about automated moderation, we often refer to machine learning AI (AI moderation) and automated filters. But what are they really?

What is AI moderation?

AI moderation, or tailored AI moderation, is a machine learning model built from online platform-specific data, to efficiently and accurately catch unwanted user-generated content. An AI moderation solution will take highly accurate automated moderation decisions – refusing, approving, or escalating content automatically.

One example that showcases the power of AI moderation is the Swiss online marketplace, Anibis, which successfully automated 94% of its moderation whilst achieving 99.8% accuracy.

As long as you have a high-quality dataset that models can be built on, AI moderation is going to be great for routine decisions. It excels at dealing with cases that almost always look the same or very similar. This usually includes the vast majority of items that are posted to online marketplaces and as such most platforms can benefit from using AI moderation.

It should also be mentioned; that AI moderation can be built on generic data. These models can be effective but are not as accurate as a tailored AI solution as they don’t take site-specific rules and circumstances into account.

What is Automated filter moderation?

Automated filter moderation is a set of rules to automatically highlight and catch unwanted content. The filters (or rules) are efficient at finding content that can’t be misinterpreted or are obvious scams.

Filters are also great for covering sudden rule changes, where the AI has not gotten up to speed yet (Training takes some time and a quality data set). This was well illustrated when the Corona pandemic suddenly made masks and toilet paper problematic. This makes filters a solid complimentary automation tool for your moderation setup.

Automated filters can easily be created, edited, and deleted in our all-in-one content moderation tool, Implio – learn how to create filters here.

Learn how to moderate without censoring

Why moderating content without censoring users demands consistent, transparent policies.


Do’s and don’ts of content moderation

Determining what to do and not to do in content moderation, may vary from site to site. There are many elements and factors that need consideration to get the moderation set up best suited for your specific needs.

However, regardless if you’re running an online marketplace, social media platform, sharing economy site, etc., there are some things true about what to do and not to do when it comes to content moderation.

Do’s of content moderation

Don’ts of content moderation

This is Besedo

Global, full-service leader in content moderation

We provide automated and manual moderation for online marketplaces, online dating, sharing economy, gaming, communities and social media.

Form background

Every feature we include in Implio has been carefully chosen based on feedback from stakeholders (internal and external) and after careful analysis of current and future needs within the industry (read more about how we plan our roadmap). As such it is always exciting when we launch something new since we know it is anticipated by our users and will increase their efficiency and quality of life when working in our tool.

Our developers work hard to ensure regular updates and feature additions to Implio. Here are the biggest improvements we released in 2017

1)Manual moderation interface image template

Debuting almost an entire year ago, this particular feature helps manual moderators create a customized UI template in Implio. This allows users to display the necessary moderation information whichever way suits them best. For example, they could configure the layout to prioritize the image shown, user details, customer data, and moderation feedback – among other information.

2)Search function

Our second big feature of last year was the new Implio search tool. Never underestimate the power, speed, and usefulness of a good search function! The always-visible search bar is found at the top of each page within Implio. Users can search by keywords, exact quotes, and specific contact information – including email addresses and phone numbers.

The results can be ordered by relevance, newest first, oldest first; and displayed as a list or using images. We think this feature is going to be particularly useful for moderators as they review posts, or monitor accounts and items coming into Implio.

Implio search function

Learn how to moderate without censoring

Why moderating content without censoring users demands consistent, transparent policies.


3)New manual interface

In May we launched Implio’s updated manual interface. It was the culmination of months of hard work from our developers; especially our front-end team.

We spent a lot of time performing usability tests and getting client feedback; fine-tuning the new interface to make sure it benefits everyone.

Key improvements added to this version include:

4)User roles

Our fourth biggest Implio feature involved the rollout of different user role permissions. Each user role now comes with a specific list of permissions, allowing admins, automation specialists, moderators, and spectators full or restricted access to certain functionalities. As you’d expect, admins have the greatest level of authority, but being able to manage rules and search items will undoubtedly make moderators’ jobs a lot easier.

Implio user administration

5)Geolocation filter

Our final feature for 2017, launched just before Christmas. It was our geolocation filter – which we’ve covered in a dedicated blog post.

Essentially it’s used to detect inconsistencies between where users say they’re based, and where their IP address actually shows them to be; ideal for helping online marketplace owners protect their users from scammers.

Geolocation is fully integrated into Implio and is visible in the manual moderation interface. However, users can also create their own rules, helping them quickly compare information, making it easier for moderators to detect discrepancies.

So… what does 2018 hold? Don’t worry there’s a whole lot more where these came from! We already have a number of features, functions, and updates planned for the next 12 months.

Watch. This. Space.

This is Besedo

Global, full-service leader in content moderation

We provide automated and manual moderation for online marketplaces, online dating, sharing economy, gaming, communities and social media.

Form background

Content moderation experts analyze global classifieds to identify a “swear word index” to help online marketplaces protect users from common cyberbully attacks.

Besedo, content moderation experts, analyzed the top five most common swear words on global online classifieds (translated to English) and discovered the following top results:

  1. B****
  2. F*****g/Idiot (shared 2nd place)
  3. A**hole/F*** (shared 3rd place)
  4. F*g/Sh*t/Stupid (shared 4th place)
  5. D*ck/Slave/Son of a b*** (shared 5th place)

Percentages of individuals experiencing cyberbullying at some point in their lives has nearly doubled between 2007 and 2016. Besedo works to protect users and owners of online forums, dating websites and online marketplaces, where it is common for internet trolls to host cyberbullying attacks.
“Our bottom line is to create a safe, trustworthy online presence for our clients and their users, which takes what we describe as a content moderation SWAT team,” said Maxence Bernard, Head of Resource & Development at Besedo. “Simple integrations like our filter automation tool is a great stepping stone to creating that safe place to avoid common swear words from appearing online,” Frisk said.

While some online attacks are more obvious (including the top five most common swear words in classifieds), other inappropriate comments are more easily spotted by the trained moderator eye. To maintain a controlled, professional brand image and more importantly to protect your users from harassment, Besedo experts suggest site owners handle these cyberbully attacks as follows:

“We take cyberbullying very seriously at Besedo, which is why we work tirelessly to ensure our clients are well-educated on best content moderation practices so their users don’t feel the heat of the attack,” said CEO Patrik Frisk.

Implio is offered to smaller communities as a free tool, providing users with premade, ready to go filters in five different languages. Learn more about how to get started for free:
For inquiries on how Besedo can keep your users safe from cyberbully attacks and help create a trusted online marketplace, dating site or classifieds community, contact Sigrid Zeuthen: sigrid.zeuthen(at)besedo(dot)com.
About Besedo:
Besedo, leading content moderation experts, empowers online marketplaces to grow with trust by enabling their users to engage fearlessly with one another. Since 2002, Besedo has partnered with online marketplaces of all sizes, across the globe to help them create user trust, better quality content and better user experience in the digital world. Besedo is based in Stockholm, Sweden, and has offices in Colombia, Malaysia, Malta, and France. With over 500 employees of more than 20 different nationalities, Besedo is a truly global and multicultural company with real localization capabilities. Visit the website to learn more about services and solutions available:


This is Besedo

Global, full-service leader in content moderation

We provide automated and manual moderation for online marketplaces, online dating, sharing economy, gaming, communities and social media.

Form background