We are joined by the UX/UI designer and marketplace growth specialist, Bec Faye, for an insightful webinar. Bec is specialized in helping online marketplaces achieve top user experience and build the best possible platform for their users.
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Feel you’ve checked all boxes for building marketplace trust, yet see little results? Chances are you have trust-building features in place, but not managing to visually present them for your users.
The UX design of your marketplace may be where you find the answer.
If your users don’t perceive your site as trustworthy, you need to consider why that message doesn’t come across. Throughout the user journey, both buyer and seller, it’s up to you to ensure your marketplace is designed to permeate trust.
We invited UX/UI designer, and marketplace consultant, Bec Faye, to help make sense of how UX design can improve trust in your online marketplace.
In this webinar you’ll learn:
Why marketplace trust is important.
How to build trust throughout the user journey, from a UX design perspective.
Success stories on how to achieve trust through UX design.
Bec Faye is a Marketplace Optimisation & Growth Specialist (UX / CX / Product), with 11+ years experience in UX/CX/Product Design & Optimisation, including the last 4 years focused purely on marketplaces.
As a marketplace consultant, Bec works closely with founders, product and growth teams to increase conversion, engagement and retention rates through her specifically formulated Marketplace Optimisation Program and Marketplace Framework.
Bec loves running workshops with marketplace teams, especially when they are hit by a ‘Eureka!’ moment that changes everything!
She regularly runs ‘The 8 Pillars of Marketplace Success’ Online Masterclass to introduce marketplace entrepreneurs to a new way of thinking about their marketplace and it’s growth and is about to launch the ‘Two Sides Squared’ Podcast, a podcast designed to dive deep into strategies of exponential marketplace growth.
Emil Andersson
Marketing Manager at Besedo
Emil joined Besedo in 2017 and has since brought his can-do spirit, hard work ethics and marketing expertise to the team.
Emil’s education and expertise lay within the marketing field, but his true passion is to contribute to great user experiences, whether it’s through online or offline interactions. Making him a great fit in the Besedo family.
Prior to his current role, Emil was working in the architecture and design industry with B2B marketing and Business Development in APAC.
Growth hacking is a term that’s thrown around a lot. Everyone wants to get onboard, but what does growth hacking actually mean when it comes to online marketplaces? How do you get started with growth hacking and how do you apply the technique if you’re not a start up.
Manfredi Sassoli will share insights and tips gained from years of experience working with growth for marketplaces and sharing economy platforms specifically.
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In this webinar we will cover:
Growth or growth hacking: what is it?
Growth at different stages for marketplaces: launch, scaling and enterprise
The role of analytics
Building a growth model
Building a growth team: how to
Written by
Sigrid Zeuthen
Global Marketing Manager at Besedo
Sigrid has been working with online marketplaces since 2012 and follow the industry passionately. She is currently the Global Marketing Manager at Besedo. Her favorite part of that job is that she gets to connect with incredibly smart people, who are as passionate about the sharing economy and digital communities as herself.
Manfredi Sassoli de Bianchi
VP of Growth, Platform Strategist, Consultant.
Manfredi has worked as a growth consultant for companies ranging from enterprises like HSBC, Ebay and Velux, to scale-ups like Faceit, Quiqup and Tide.
He helps them set up a strong performance marketing capability, designing platform strategies, create content marketing plans and delivering full go-to market strategy.
Watch the webinar with Oliver Winberg, SEO expert and former SEO Manager at Junk Mail Media Group, and get actionable tips on how you can improve your online marketplace’s SEO.
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There are many resources about SEO optimization, but most are very general.
Online marketplaces are a niche area and as with other challenges faced by dual-sided marketplaces, optimizing them for SEO requires a unique approach.
Don’t waste your time on generic SEO strategies, learn from someone who has built and applied best practices for SEO for a successful online marketplace.
In this webinar you will learn
Using keyword research to improve category structures draw more traffic from search.
How created content helps supplement user-generated content.
How your SEO strategy improves UX.
How moderation can solve key SEO challenges.
Written by
Oliver Winberg
SEO Consultant, former SEO Manager at Junk Mail Media Group
Oliver Winberg has spent the past 20+ years working in the highly competitive classifieds advertising space in South Africa – employed at the highly successful and innovative Junk Mail Digital Media.
The first 10 years of Oliver’s career was focused on the upstart of CapeAds classifieds magazine. Oliver started at CapeAds as a part-time graphic designer with the display ad sales team. Oliver quickly became responsible for the overall production of CapeAds ads magazine. During this time he also developed the first website for CapeAds and managed all aspects of the IT infrastructure. Junk Mail classifieds are the leading classifieds publishers in South Africa. Following Junk Mail’s acquiring of CapeAds, Oliver moved to Pretoria to lead the national production team. This was followed by a brief stint building the production team for Junk Mail’s car and truck for sale titles in Johannesburg. When Oliver moved back to Pretoria in 2008, he was offered the opportunity to found Junk Mail’s digital marketing team. With the help of training from Blue Rank in Poland, Oliver discovered the power of SEO (Search Engine Optimisation) which has become Oliver’s passion.
Oliver has now relocated to Stockholm and survived his first real winter. With extensive experience and expertise in marketplace SEO, Oliver is looking forward to work with you to find solutions to the challenges you may be facing with your Search Engine Optimisation strategy.
Together with Steven Baker, former director of FTC, we dive into the issue of romance scams, what AI can do to help prevent them right now and what romance scams will look like in the future.
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Fake profiles and romance scams have been an issue since the beginning of online dating. In 2017, US$ 19,061,703 was lost to romance and dating scammers. Keeping users safe is a continuous arms race as scammers adopt new strategies and tech in their schemes.
How can we fight back and ensure the safety of our users?
Tune in when Besedo and former Director of FTC Steven Baker discuss current and future dating scam trends and how to prevent them.
In this webinar, you will learn
Which types of romance scams exist and how are they carried out
Which dating scams are on the rise
The future of scams. How technology is enabling new romance scam tactics
How content moderation and AI can help you combat current and future scams to keep your users safe
Written by
C. Steven Baker
Former Director of FTC
C. Steven Baker recently retired as Director of the Federal Trade Commission’s Midwest Region in Chicago, a position he has held from 1988 until 2016. As the Director of FTC, Steven was the recipient of honorable awards, such as the Consumer Advocate of the Year award from the National Association of Consumer Agency Administrators, the FTC Chairman’s Award, the highest agency honor and the Chicago Better Business Bureau’s Torchbearer Award in 2016.
Steve is currently an International Investigations Specialist for the Better Business Bureau, where he recently authored national studies on pet fraud and tech support scams. He is also author of a weekly newsletter on consumer fraud issues that goes out around the world called the Baker Fraud Report.
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Watch Besedo, Mathias Ockenfels, partner at speedinvest x, and Daniel Hoffer, managing partner at Crux Capital, in a webinar where we explore the crucial elements investors look at before they fund online marketplaces.
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Every year only6% of new companies manage to secure the investment needed to accelerate growth. What sets the successful group apart?
That is probably a question you have asked yourself, if you are in the process of making your marketplace investor-ready or working towards getting funding in the future.
In this webinar we sit down with Mathias and Daniel, two veteran, online marketplace investors to talk about which areas you should focus on optimizing to increase your chance of getting funded.
What you will learn in the webinar:
Which areas investors look at before funding a marketplace
How to optimize your marketplace to attract investors
Examples of marketplaces that received funding (and why)
How VC’s work with marketplaces after investing
Written by
Mathias Ockenfels
Partner at Speedinvest x
rnMathias Ockenfels is a Berlin-based Partner at Speedinvest x, an early stage focus fund under the Speedinvest umbrella investing into network effects. Mathias eats and breathes marketplaces: Prior to launching Speedinvest x, he was a General Manager for the German market at Uniplaces, a marketplace for student accommodation. Before that, Mathias was a Principal at Point Nine Capital, a Berlin-based early-stage fund focused on SaaS and marketplaces.rnrnEarlier in his career, Mathias worked at Naspers, previously the parent company of online auction and classifieds platform ricardo.ch, where he was heading the M&A department of the group. He started his career as an Investment Manager at Zurich-based Mountain Partners Group. Mathias holds a german-french double-diploma from European School of Business Reutlingen and Neoma Business School Reims.
Daniel Hoffer
Managing Partner at Crux Capital
Daniel Hoffer has experience as current Managing Partner at Crux Capital and former Partner at Tandem Capital, both seed-stage venture capital firms in Silicon Valley. He is also co-founder and former CEO of CouchSurfing, a travel website with >15 million members across every country and city in the world, and a former Entrepreneur in Residence at Benchmark Capital.rnrnIn addition to the entrepreneurial experience, he has deep product management expertise from executive product roles at NortonLive (Symantec) and TripIt (Concur/SAP). Daniel has appeared on the cover of Inc. Magazine and been featured on the front page of the Boston Globe, as well as on ABC Nightline, NBC News, National Public Radio, and in the New York Times and Time Magazine. He has also been a guest lecturer at Stanford GSB, Harvard Business School, Kellogg School of Management, and the Haas School of Business at U.C. Berkeley. He is a graduate of Harvard College and Columbia Business School.
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Internal search engines can be a great tool for your users to easily find what they are looking for. Indeed, users who search for items on your marketplace are 216% more likely to convert than users who don’t.
Then how come online marketplaces overlook their internal search functionality and treat it as an afterthought rather than a conversion optimization tool?
In this webinar, we’ll share how poor user search experience can damage your site, and reveal the secret behind achieving an optimized search experience to improve your conversion rates.
In this webinar, you’ll learn:
The importance of good user search experience
How to achieve a good user search experience
How your user search experience can improve conversion
Written by
Michal Barla
Co-founder and CPO at Luigi’s Box
Michal has Ph.D. in Software Engineering, in the field of user modeling and personalization on the Web. He is a software developer with a strong focus on data science, data analysis and machine learning.
He co-founded Luigi’s Box, where as a CPO he is bringing his research ideas into practice, changing the way how people search for goods on the Web. He believes that we should all care more about education of young people and share our experience with students. That is why he is still in contact with academia and is lecturing Database systems course for undergraduate students at Faculty of Informatics of Slovak University of Technology in Bratislava.
Emil Andersson
Marketing Manager at Besedo
Emil joined the Besedo team in 2017 and has since brought his can-do spirit, work ethics and marketing expertise to the team.
Emil’s education and expertise lay within the marketing field, but his true passion is to contribute to great user experiences, whether it’s through online or offline interactions. Making him the perfect fit for the Besedo team.
A Quora user explains monetization as a strategy to generate income from your website on the Internet.
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This definition might be simplified, yet it is true for online marketplaces. But with many well-known and commonly used marketplace monetization strategies to consider, finding the right strategy for your marketplace can be a challenge.
In this webinar, we’ve invited a panel of three industry experts, all with extensive experience in online marketplaces and monetization strategies. Together they will help us understand marketplace monetization, what currently works, what doesn’t work, and how to successfully integrate a new strategy.
In this webinar, you’ll learn:
What monetization looks like for online marketplaces
Which traditional monetization strategies still work
Recent marketplace monetization trends
How to integrate new marketplace monetization strategies
Written by
Anton Koval
Founder of Braincode
Anton Koval is a founder of Braincode an agency that works with founders and companies to help them build their own online marketplaces. Previously Anton bootstrapped his own marketplace in HR- Tech area. Anton is a big advocate of the platform economy and remote work.
Jeroen Arts
Principal at Speedinvest x
Jeroen joined Speedinvest – a Pan-European early-stage Venture Capital firm headquartered in Vienna – as a Principal in 2017. Within Speedinvest, he is part of the team that leads Speedinvest x – its dedicated 50M Euro focus-fund that invests exclusively in online marketplaces and platforms. Amongst his investments are companies such as CoachHub (Germany), Packhelp (Poland) and Kodit (Finland). Jeroen is also leading the organization of The Marketplace Conference, a one-day conference happening twice a year in San Francisco and Berlin. Before joining Speedinvest, Jeroen was CEO and co-founder of VC-backed Deskbookers out of the Netherlands.
Martin Boss
Founder at MultiMerch Systems
Martin Boss is the founder of MultiMerch Systems and a fan of marketplace e-commerce. At MultiMerch, he helps companies build and grow successful online marketplace businesses.
Join a webinar packed with actionable insights on how to increase the reach and visibility of your marketplace by understanding your audience motivations and using the right messaging.
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Elle Tucker will share her extensive experience helping sharing and gig economy sites market their platform efficiently to a two-sided audience.
In this webinar, you’ll learn:
How marketing for marketplaces differs
How to educate users and build trust
How to talk to both sides of your audience
Tips on marketing activities you can apply right now
Written by
Michal Barla
Co-founder and CPO at Luigi’s Box
Michal has Ph.D. in Software Engineering, in the field of user modeling and personalization on the Web. He is a software developer with a strong focus on data science, data analysis and machine learning.
He co-founded Luigi’s Box, where as a CPO he is bringing his research ideas into practice, changing the way how people search for goods on the Web. He believes that we should all care more about education of young people and share our experience with students. That is why he is still in contact with academia and is lecturing Database systems course for undergraduate students at Faculty of Informatics of Slovak University of Technology in Bratislava.
Emil Andersson
Marketing Manager at Besedo
Emil joined the Besedo team in 2017 and has since brought his can-do spirit, work ethics and marketing expertise to the team.
Emil’s education and expertise lay within the marketing field, but his true passion is to contribute to great user experiences, whether it’s through online or offline interactions. Making him the perfect fit for the Besedo team.
Tiwa York, CEO of Thailand’s largest c2c marketplace, Kaidee, joined us for a webinar to share the moderation challenges they faced back in 2016, and the incredible journey they’ve taken to meet their users’ expectations on quick publishing times, by moving from an all manual moderation approach to 85% automation.
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Kaidee is Thailand’s largest c2c marketplace, with 30 million users last year.
Three years ago, in 2016, the company faced the tough challenges of slow time-to-site for newly submitted listings, resulting in decreased user experience on their platform and the risk of losing users.
In this webinar, we will explore the options Kaidee considered to help improve their time-to-site and UX. Kaidee’s CEO, Tiwa York, will share their remarkable journey moving from manual moderation to 85% automation and their main takeaways from the transition.
In this webinar, you’ll learn:
How Kaidee improved their time-to-site from less than 20% listings moderated within 5 min to a staggering 93%.
The challenges Kaidee faced trying to rebuild and manage their in-house moderation tool.
How Kaidee managed to reduce their moderation team by 55% without losing productivity.
How a classifieds site can transition from pure manual moderation to 85% automation.
Written by
Tiwa York
Head Coach (CEO) at Kaidee
Tiwa York is the Head Coach of Kaidee (a.k.a CEO). He is passionate about changing lives through trading second-hand goods, startups, and building great teams.
Along with a team of 5 awesome people, Tiwa founded an online C2C marketplace which is now known as Kaidee in 2011. In 2018, Kaidee had 1 million sellers, listing 8.7 million items, and reaching 30 million people in Thailand.
Tiwa has been recognized for his passion, his leadership, and his efforts to build the team and culture at Kaidee. Prior to his current role, he worked in digital advertising with leadership roles in Admax Network and Omnicom Media Group.
Emil Andersson
Marketing Manager at Besedo
Emil joined the Besedo team in 2017 and has since brought his can-do spirit, work ethics and marketing expertise to the team.
Emil’s education and expertise lay within the marketing field, but his true passion is to contribute to great user experiences, whether it’s through online or offline interactions. Making him the perfect fit for the Besedo team.
Prior to his current role, Emil was working in the architecture and design industry with B2B marketing and Business Development at Eurasia Architectural Products Ltd.