The Advantages of Outsourcing Content Moderation

In today’s digital age, content moderation is more important than ever. With increasing user-generated content being shared online, it’s crucial to have a process in place to ensure that the content is safe, appropriate, and aligned with your brand’s values. While some companies handle content moderation in-house, outsourcing this critical task to specialists offers many benefits.

Ahem, hi, we’re Besedo *cough* 👋😬

1. Cost savings

One of the biggest advantages of outsourcing content moderation is the cost savings that it can offer. Hiring and training an in-house team of moderators can be a significant expense, especially if you’re looking for individuals with expertise in a specific area, such as legal compliance or brand protection.

For example, suppose you’re running a social media platform. In that case, you’ll need moderators well-versed in relevant laws such as the Children’s Online Privacy Protection Act (COPPA) and the General Data Protection Regulation (GDPR). When you outsource content moderation, you’ll be able to access a team of experts with the skills and experience to handle your specific needs without the associated costs of hiring and training in-house staff.

2. Improved efficiency

Outsourcing content moderation can also lead to improved efficiency. An experienced content moderation firm has the tools, processes, and expertise in place to handle large volumes of content quickly and effectively. A modern content moderation firm uses machine learning algorithms to quickly and accurately identify and remove inappropriate content, such as hate speech or spam.

Your content will be moderated faster, freeing your internal team to focus on other important tasks.

3. Access to expertise

When you outsource content moderation, you’ll be able to access a team of experts with the skills and experience to handle a wide range of challenges. This includes ensuring that the content is compliant with relevant laws and regulations, as well as maintaining the integrity of your brand.

A content moderation firm like Besedo will have a team of experts who can advise on the best ways to handle potentially defamatory content while also helping to protect your brand reputation. Working with a content moderation firm that deeply understands your business and industry can help ensure that the content you publish aligns with your values and goals.

4. Scalability

One of the biggest challenges companies face regarding content moderation is scalability. As the volume of user-generated content increases, it can take time to keep up with the demand for moderation. Outsourcing content moderation to a specialist firm allows you to scale up or down as needed, ensuring you have the resources to handle even the most complex moderation challenges.

Say there is a high-traffic event, such as a major sporting event or a political election; you no longer need to worry about staffing to ensure it’s moderated in real-time. That is taken care of for you.

Enjoy the event!

5. Improved user experience

Content moderation plays a crucial role in improving the user experience for customers. When done correctly, it ensures that user-generated content is safe, appropriate, and relevant to the audience. This helps create a positive and engaging user environment, increasing engagement and loyalty.

By moderating content, businesses can prevent the spread of harmful or inappropriate content that can negatively impact the user experience. This includes things like hate speech, cyberbullying, and spam. Moderation helps to maintain a safe and respectful community for users, making them feel more confident about sharing their thoughts and opinions.

Additionally, moderation can ensure that the content shared on a platform is relevant and high-quality. This can lead to increased engagement, as users are more likely to engage with content that they find interesting or informative.

6. Reduced logistics and overhead costs

One of the biggest challenges of managing an in-house content moderation team is the logistics and overhead costs involved. This includes equipment and software expenses, office space, and other operational costs.

Outsourcing content moderation to a specialist firm can help reduce these costs, as the firm will have the necessary tools and resources to handle the task effectively. This includes machine learning algorithms, artificial intelligence, and cloud-based infrastructure. By outsourcing, you’ll be able to free up resources that can be better used for other areas of your business.

This is something highlighted by Ross Williams, the CEO of Venntro Media Group, as they switched from in-house to outsourcing their content moderation.

7. Increased flexibility and adaptability

Another advantage of outsourcing content moderation is increased flexibility and adaptability. With an in-house team, adapting to changing moderation needs or new technologies can be difficult. With outsourcing, you’ll be able to work with a team of experts who are always up-to-date with the latest tools and techniques, ensuring that your content is moderated effectively and efficiently.

Additionally, outsourcing allows you to quickly scale up or down as needed, ensuring you have the right resources at the right time. This can help you respond quickly to changing user behavior, new regulations, or unexpected spikes in user-generated content.

Summary and key takeaways

In conclusion, outsourcing content moderation offers many benefits, including cost savings, improved efficiency, access to expertise, scalability, and an improved user experience. If you want to ensure that your content is safe, appropriate, and aligned with your brand values, outsourcing content moderation to a specialist firm is the right choice.

You are always welcome to discuss your options with us.

This is Besedo

A complete, scalable solution for better content moderation

Our content moderation service leverages the power of both AI and human expertise, ensuring users have an incredible experience. With our real-time accuracy capabilities, we help create a safer, more positive internet for all.

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