Better moderation accuracy and efficiency
AI and human powered content moderation tools and services for online marketplaces.
Fraud
2% of all user generated content is fraudulent. Protect your users against romance scams, pyramid schemes or “too good to be true” offers.
De-duplication
75% of users encounter duplicate content when browsing online marketplaces. Improve user experience and onsite SEO with de-duplation tech.
Image quality
100% of users state that image quality is the main reason for preferring one site over another. Remove stock photos, blurry images, and other low-quality pictures.
Nudity
Keep your site family-friendly by rejecting inappropriate pictures and preventing unsolicited offers before they go live.
Cyberbullying
13% of people have stopped using an online service after observing harassment of others. Stop both targeted harassment, hate speech, and social bullying.
Counterfeits
Counterfeits are consistently one of the top 3 items we reject. Improve user experience and avoid lawsuits by removing fake products from your site.
Illegal items
Comply with ever more stringent government regulations by removing illegal items like drugs, weapons or culturally sensitive content.
Categorization
73% would not return to a site where they encountered irrelevant items. Increase conversion and reduce churn by ensuring correct categorization.
“Implio has been a great choice for us so far. Just with the customizable and easy to use filters alone, we have been able to automate up to 80% of our content.”
COO, Fincaraiz
This is where we find it
To handle the complex nature of user generated content you need a multi-pronged content moderation strategy.
1-2-1 messages
Ads/listings
Comments/forums
Profiles
Reviews
Ratings
Images
Our solutions
Let´s find the best content moderation solution for your marketplace
Whether you are up and running with moderation or are just starting up we have a solution that will work for you. Besedo can support you in multiple ways working fully automated with AI filters, only manual, or a mix to ensure the highest possible moderation accuracy.
Below we are showing a couple of examples of how different moderation setups can look.
Besedo total
Combining AI and manual to solve your moderation needs
Besedo AI
Tailored AI moderation solution built on your data
Besedo Implio
All-in-one content moderation tool
Besedo Outsourcing
Manually working in your platform
Discovery and consultancy
Discuss your needs and challenges with a solutions designer. We will provide you with ideas to streamline and improve your policies and implement exactly what you need to keep your user base happy and your site safe.
Send data through API
The Implio API is built on a RESTful architecture which allows easy integration.
Content is reviewed 24/7
We review your content according to your policies with a mix of filter automation, AI moderation, and highly trained human experts.
Quality assurance and monthly reports
We deliver a report with actionable insights so you can understand content threat areas and user behavior better.
Discovery and consultancy
Discuss moderation needs with a solutions designer, then send Besedo a dataset of at least 100000 labelled content pieces for a highly accurate and tailored AI model.
Besedo builds an AI model based on your unique data
We do mismatch reviews and give you the performance metrics for the model you sign up for.
Connect via API
The Implio API is built on a RESTful architecture which allows easy integration.
AI model will review your content 24/7
The customized AI model will be active 24/7 taking highly accurate decisions on user content as it's submitted.
Import data through API
The Implio API is built on a RESTful architecture which allows easy integration.
Automatic data review
Use Implios customizable filters to moderate your data.
Manual data review
Depending on automation findings, data can be sent to a manual queue for review, or assigned an approve or refuse decision directly.
Decisions are sent back
Data is sent back through the API with a clear decision to either refuse or accept the content.
Discovery and consultancy
Discuss your needs and challenges with a solutions designer. We will provide you with ideas to streamline and improve your policies and implement exactly what you need to keep your userbase happy and your site safe.
Besedo builds yourtailored moderation team
We build the team around your needs such as:
• Native speakers
• SLA and coverage needs
• Specialized expertise
• Native speakers
• SLA and coverage needs
• Specialized expertise
Content is reviewed
We review your content according to your policies with a mix of filter automation, AI moderation, and highly trained human experts.
Quality assurance and monthly reports
As part of our setup we review the quality of agent decisions to ensure a high level of accuracy. Each month we send you a report with detailed data on the moderation actions taken as well as user behavior and content trends.
Let's grow with trust together
Start moderating your content today by creating a free Implio account.
Trusted by customers worldwide
“This has helped us build a high level trust with our users, a vital component to our growth and continued leadership within the market.
Since 2002 Besedo has helped us keep our users safe through efficient content moderation and operational fraud fighting.“
Head of Customer Security, Blocket
Resources
Online marketplace research, insights, and industry trends. You find it all here in our resource hub.
3 ways personal details can damage your marketplace
Is your site suffering from ‘marketplace leakage’? If so it’s because your customers are sharing their personal details with each other – to avoid paying site fees. But by doing so they also put themselves at risk. Here’s how to make sure your business protects itself from marketplace leakage and those that use it.
Read the full articleTop 4 technical challenges a service marketplace owner may face – guest post by Pavel Obod
Wondering whether the technical side or the business side is harder when building marketplaces? Well, they are equally difficult. However, if you’re competent with technology or have a good web development team, the technical side will be much easier.
Read the full articleBuilding marketplace trust with UX design
UX design is often described as the process of enhancing user satisfaction by improving the usability, efficiency, and accessibility of a website. This definition is true for most online marketplace too. A marketplace’s UX design should be viewed and function as the spine of the platform. Its task is to efficiently guide users through the site to the desired end destination (oftentimes transaction completion).
Read the full article