The Advantages of Outsourcing Content Moderation

User-generated content proliferates online, and content moderation is becoming more important than ever. Ensuring its safety, appropriateness, and alignment with your brand’s values. While some companies handle content moderation in-house, outsourcing to specialists offers many benefits.

Ahem, hi, we’re Besedo *cough* 😉

Cost savings

One of the most significant advantages of outsourcing content moderation is the cost savings that it can offer. Hiring and training an in-house team of moderators can be a considerable expense. Especially if you’re looking for individuals with expertise in a specific area, such as legal compliance or brand protection.

Suppose you’re running a social media platform. In that case, you’ll need moderators who are well-versed in relevant laws such as the Children’s Online Privacy Protection Act (COPPA). Add the General Data Protection Regulation (GDPR) to that as well. When you outsource content moderation, you have a team of experts with the skills and experience to handle your specific needs. All without the associated costs of hiring and training in-house staff.

Improved efficiency

Outsourcing content moderation can also lead to improved efficiency. An experienced content moderation firm has the tools, processes, and expertise to handle large volumes of content. Both quickly and effectively. Content moderation firms use machine learning algorithms to identify and remove inappropriate content. You define inappropriate content yourself, and the content moderators enforce your policies.

Your content will be moderated faster, freeing your internal team to focus on other important tasks.

Access to expertise

As mentioned above, when you outsource content moderation, you have a team of experts with the skills and experience. This includes ensuring that the content is compliant with relevant laws and regulations, which can be very tricky to keep up with on your own. Your team will work with you to maintain the integrity of your brand.

A content moderation firm like Besedo will have a team of experts who can tell the best ways to handle defamatory content. The importance of understanding your business and industry can’t be overstated. Your team helps ensure your published content aligns with your values and goals. Just like your in-house team would.

Scalability

One of the biggest challenges companies face in content moderation is scalability. As the volume of user-generated content increases, keeping up with the demand takes time. Outsourcing content moderation to a specialist firm allows you to scale up or down as needed. Meaning you have the resources to handle even the most complex moderation challenges.

Say there is a high-traffic event, such as a major sporting event or a political election; you no longer need to worry about staffing to ensure it’s moderated in real-time. This has already been taken care of for you.

Enjoy the event!

Improved user experience

Content moderation plays a crucial role in improving customers’ user experience. It ensures that user-generated content is safe, appropriate, and relevant to the audience. This helps create a positive and engaging user environment, increasing engagement and loyalty.

Content moderation helps to maintain a safe and respectful community for users. And when users feel safe, they are more confident in your platform. That, in turn, will make them interact more openly.

Prevent the spread of inappropriate content that can negatively impact the user experience. This includes things like hate speech, cyberbullying, and spam. 

Additionally, moderators ensure the content shared on a platform is relevant and high-quality. Content moderation is not only about removing pieces of content. It’s also a great tool to ensure the images uploaded are of the highest quality, descriptive texts are filled out, and more. This leads to increased engagement, as users are more likely to engage with content that they find interesting or informative.

Reduced logistics and overhead costs

One of the biggest challenges of an in-house content moderation team is the logistics and overhead costs involved. This includes equipment and software expenses, office space, and other operational costs.

Outsourcing content moderation can help reduce these costs. The firm you hire will have the tools and resources to handle the task effectively, including machine learning algorithms, artificial intelligence, and cloud-based infrastructure. Instead, you free up resources that can be better used for other business areas.

Increased flexibility and adaptability

Another advantage of outsourcing content moderation is increased flexibility and adaptability. With an in-house team, adapting to changing moderation needs or new technologies takes time and effort. With outsourcing, you can work with a team of experts who are always up-to-date with the latest tools and techniques.

Additionally, outsourcing allows you to quickly scale up or down as needed, ensuring you have the right resources at the right time. This can help you respond quickly to changing user behavior, new regulations, or unexpected spikes.

Summary and key takeaways

There is a lot to unpack here. Outsourcing content moderation offers many benefits: cost savings, improved efficiency, access to expertise, scalability, and an improved user experience. 

You want your platform to be safe, appropriate, and aligned with your brand values. Outsourcing content moderation to a specialist firm is the right choice.

You are always welcome to discuss your options with us.

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