Normally when people think about health, it’s often the physical or mental health of humans that come to mind. But have you ever stopped to think about your online marketplace from a health perspective?
If not, maybe you should?
Online marketplaces are like living organisms that require their own health checkups. But instead of visiting the doctor, the platform operator should constantly measure results and adjust strategies to ensure the desired goals, at each stage, are met. You can confidently stay on top of your site’s overall health by tracking multiple parameters.
But defining your goals in each stage, knowing how to achieve them and select correct parameters to track the performance successfully, are not the easiest of tasks.
Together with Jeff Nolan, we sat down to explore how online marketplaces can define appropriate goals in three different lifecycle stages; growth, defend and expand, and help you discover what kind of parameters (or KPI’s if you want) you should consider tracking to ensure your marketplace is moving in the right direction.
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