Let’s take a look at job scams. What is it? In this blog post, we will look into the reasons behind this surge, dig a little deeper into the challenges job boards face, the scope of the problem, and how a Hybrid Content Moderation solution can help mitigate the risk.

Undoubtedly, the rapid advances in Artificial Intelligence (AI) and technology fuelled increased productivity and efficiency on a global scale. On the flip side, though, as technology evolves rapidly, so do frauds.

Job board scams can be phishing for your personal details.
Job board scams are phishing for your personal details.

A closer look at the data

The pandemic generated a record-high unemployment rate, with an ever-growing pool of applicants searching for new job opportunities. In the wake of Covid-19, Job scams rose to an unprecedented rate, with Americans having lost a whopping $68 million to fraudulent job offers, in the first quarter of 2022, according to a report issued by CNBC.

The Federal Trade Commission (FTC) states that Job frauds tripled over the last three years, while a study published by Better Business Bureau (BBB) revealed that 14 million victims fell prey to job scams in 2022, with financial losses amounting to $2 billion.

Breaking down the anatomy of job scams

Scams have existed for a long time. They take various forms and can equally affect big corporations and less tech-savvy individuals. In fact, scammers have also targeted high-profile corporations, with Google and Facebook losing more than $100 million to business email compromise (BEC) frauds.

The turbulent job landscape is being exploited by fraudsters, who employ various deceitful tactics to defraud victims and steal or sell the data to the dark web. Scraping is a method fraudsters use to obtain personally identifiable information (PII) to create fake passports, driving licenses, or even new bank accounts.

Scammers pose as legitimate employers in popular job boards using a variety of sophisticated scam schemes, ranging from cloned company websites to spear phishing attacks that spread malware, which is then used to commit identity fraud or extract large sums of money.

Fake job listings on social media

Besides job boards, fraudsters share fake job offers on popular and trustworthy social media networks, capitalizing on the fact that 59% of the population uses social media and spends, on average, 2 hours and 29 minutes daily on social networks.

Let’s take a look at how this affects companies of all sizes.

LinkedIn

LinkedIn boasts more than 700 million users across the globe, but so does the potential for fake job ads. Alarmingly, over half of billion LinkedIn users have been targeted by fraudsters through scraping. This method is used by fraudsters to gain access to publicly viewable data such as:

  • job titles
  • emails
  • former colleagues
  • accolades
  • names
  • phone numbers

This data is then sold to hackers for phishing scams.

They can also use PDF attachments for the job descriptions through links that contain malware.

Another technique recently used in LinkedIn is online fraud impersonation. Fraudsters use spoofing, a method where they steal companies’ logos and hide their actual webmail accounts.

“You appeared in [number] searches this week” is one common phishing LinkedIn technique and is designed to steal users’ login credentials through fake LinkedIn landing pages.

A 232% spike in email phishing attacks that impersonate LinkedIn has been reported since February 2022.

Twitter

Twitter is another social media platform not immune to fake job offers. In particular, scammers use shortened URL links (i.e. bitly), which lead users outside of the platform to unverified web pages.

The bottom line is that fake accounts can be created quite easily, from either real or fake accounts, and social media platforms still struggle to verify user profiles that appear legitimate but are, in fact, populated with fake connections.

Content moderation matters

In-house moderation often lacks the technological know-how and expertise to detect fake job listings, cloned company websites, or URLs, among other phishing methods.

To successfully mitigate the ever-increasing risk of scams, job platforms need a highly- sophisticated hybrid moderation solution powered by artificial intelligence (AI), machine learning, and human workforce.

At Besedo, we pride ourselves on adapting to your platform’s moderation needs and goals. Our filter specialists are committed to supporting you in creating customized rules and filters that align with your platform’s specific guidelines.

Implio is the ultimate Hybrid solution, which will automate the bulk volume of fake job listings and flag any other questionable listings that require manual review. Besedo offers a pool of highly-trained and experienced moderators who will work as an extension of your in-house team and thus save time and free up resources.

Besedo’s offering is unique because it leverages AI and human intelligence to protect your job platform from fraudulent listings and identify fake employer profiles, spoofed company websites, trojan horse attacks, and malicious links in real time.

Written by

Anamela Agrodimou

Sales And Marketing Specialist at Besedo

Anamela is currently based in Athens, Greece where she works with marketing and sales. She speaks many languages and is keen to learn even more. She got her Master’s degree in marketing at Jönköping University in Sweden and she maintains she liked the snow during the cold Nordic winter.

Start using content moderation today

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Find out which online marketplaces are the biggest in various countries, categories, and much more in our definitive list of marketplaces worldwide.

There are obviously various advantages of selling products on the best-rated marketplaces as a seller. With so many visitors, Amazon has significant benefits as an online market when you choose to sell on the internet. The established audience is one of the biggest reasons you should trade in online markets. Suppose you are a seller who is just getting started selling online. In that case, marketplaces can be a fantastic way to earn some income and establish your brand while working on driving traffic to a new e-commerce site.

Just how big are the biggest marketplaces in the world?

What is an online marketplace?

First of all, we need to understand what defines an online marketplace. It boils down to two key features:

  1. Sellers and buyers are trading through the same website (or app).
  2. The buyer can complete their purchase on the website (or app).

This excludes price comparison sites like PriceRunner or Google Shopping. They are essentially advertising channels rather than online marketplaces.

The buyers are mainly consumers, not businesses. The marketplace sells physical products, not just downloads, streaming, or other services.

We start with approximately 200 marketplaces with more than one million monthly visits. Then we look at the most popular product categories and the break-out stats for a few countries.

In short, we are looking at actual online marketplaces where you can sell physical products to consumers.

The world’s top online marketplaces

#NameCategoryVisits/month
1AmazonGeneral4.81B
2eBayGeneral1.18B
3RakutenGeneral542.7M
4Marcado LibreGeneral511.8M
5ZalandoFashion420.0M
6ShopeeGeneral415.7M
7AliExpressGeneral390.9M
8WalmartGeneral387.3M
9EtsyArts, Craft & Gifts373.2M
10TaobaoGeneral277.9M
11WildberriesGeneral232.7M
12TrendyolGeneral222.1M
13AllegroGeneral189.5M
14FlipkartGeneral186.9M
15PinduoduoGeneral183.8M
16TargetGeneral165.9M
17JDGeneral164.7M
18OzunGeneral164.5M
19TokopediaGeneral158.8M
20MercariGeneral132.6M
21OlxGeneral102.1M
22TmallGeneral113M
23WayfairHomewares98.98M
24AmericanasGeneral97.67M
25AlibabaGeneral90.76M

Estimated monthly visits for April 2022, from SimilarWeb. Traffic to different domains (e.g., amazon.com, amazon.co.uk, amazon.de, etc.) is combined.

All these marketplaces sell goods under a general category, and all except one (Amazon) are pure marketplaces without any retail operations of their own. All these marketplaces sell general goods except Zalando, Etsy, and Wayfair

“Wayfair and Amazon account for 63% of furniture sales online”

Only Amazon and eBay break the one billion visits mark. However, Rakuten and Mercado Libre aren’t too far behind, with over 500 million per month. And Zalando is hot on their heels with 420 million visits per month.

Amazon is the most well-known retailer to have its marketplace, with more than 50% of sales now made through Marketplace sellers. In addition, the biggest players in online furniture marketplaces, Wayfair and Amazon, account for 63% of furniture sales online. 

US-based e-commerce giant Amazon, the top-ranked e-commerce company worldwide by market capitalization, is the third-largest online furniture market. Amazon.com is the most visited e-commerce marketplace, with an average of over 2.3 billion monthly visits.

If you merge the visits to the biggest Amazon domains, the visits are almost 5 billion per month.

It is not surprising to see Amazon and eBay among the top three; eBay receives 1.2 billion monthly visits. Suppose you add up Amazon, eBay, and Etsy. In that case, you are looking at 500 million+ monthly active visitors, which is an enormous amount of real estate on the internet. 

How did the pandemic change our online adoption rate?

According to a study by McKinsey, COVID-19 has pushed companies over the technology tipping point–and transformed business forever. Digital adoption has taken a quantum leap at both the organizational and industry levels. Of course, this affects our consumer behavior on marketplaces worldwide.

Graph with illustration of leap in digitization

Markets in Europe

The most popular European market is Amazon, which gets 1.6B visits per month. At the same time, eBay receives less than half that traffic, at 634M visits.

Another American-based, general-purpose global marketplace, eBay, received 255 million monthly visits in the United Kingdom.

With these impressive numbers, eBay is the only marketplace that comes anywhere near matching Amazon’s numbers in the UK for visitors. 

Amazon is the largest market in the US, with over 300 million customers on Amazon, 100 million of whom are Prime members. The best-known online marketplace is also Amazon, thanks to Amazon’s strong delivery and fulfillment capabilities and its seamless shopping experience. 

Walmart offers various categories of products that draw large volumes of visitors every month, making it one of the leading online markets in 2022. 

Since the rise of the titans such as Amazon, eBay, and Alibaba, brands have been racing to thrive, compete, or get beat in the online markets. Companies like Walmart added marketplaces to their existing retailers’ websites, giving shoppers more product choices while creating price competition among sellers. Of these major online markets, three are in China, and two are based in the U.S., the two biggest drivers of e-commerce sales growth.

The same is true for the sales from online retailers, which are expected to also increase significantly over the next few years. 

There are also niche online markets such as Bonanza, Fruugo, and Hollar, fashion-focused markets like Zalando and Fullbeauty, and deal-focused markets such as Tophatter and Tanga – the list goes on. 

European consumers are using the greatest number of different marketplaces – 63 have more than one million visits per month, generating more than 3.6 billion visits in total.

Let’s have a look in-depth at some categories.

Fashion online marketplaces

#NameCountry/RegionVisits/month
1ZalandoEurope420M
2SheinGlobal148.3M
3ASOSGlobal64.64M
4MyntraIndia53.46M
5ZozoJapan48.95M
6AjioIndia31.55M
7StockXGlobal30.51M
8VintedFrance29.81M
9DSWUSA24.97M
10FarfetchGlobal23.06M

Clothing and fashion are one of the most popular online marketplaces niches. Popularized by many influencers online, the fashion and clothing industry has really found its market on popular apps like TikTok and Instagram.

Fashion marketplaces are spread worldwide, with Europe, the USA, and India in the top-5 spots.

Electronics online marketplaces

#NameCountry/RegionVisits/month
1Bestbuy.comUSA, Canada46.46M
2Gearbest.comUSA, Canada52.33M
3Offerup.comUSA20.15M
4Newegg.comUSA, Canada13.25M
5Bhphotovideo.comGlobal12.56M
6G2A.comUSA, Canada10.18M
7Digitec.chSwitzerland9.34M
8Shutterfly.comUSA, Canada6.65M
9CDOnEurope5.78M
10Game.co.ukUK2.12M

A surprise inclusion on this list, for anyone outside of the USA, is probably Offerup in 3rd place on this list.

Electronics are typically commodities – easily available and extremely price-sensitive.

Travel and Tourism

Travel and tourism are irrelevant when we only look at physical goods. But just for comparison, we thought we’d have a look at the top 10. Booking.com is three times bigger than the runner-up Tripadvisor. Booking is also bigger than Tripadvisor, Airbnb, Expedia, Uber, and Jalan (positions 2–6) combined.

#NameCountry/RegionVisits/month
1Booking.comGlobal490.5M
2Tripadvisor.comGlobal148.1M
3Airbnb.comGlobal89.20M
4Expedia.comGlobal88.19M
5Uber.comGlobal75.85M
6Jalan.netJapan52.38M
7Hotels.comGlobal51.17M
8Agoda.comIndia48.68M
9Travelersdream.comUSA47.36M
10Vrbo.comUSA44.89M

“Booking is bigger than Tripadvisor, Airbnb, Expedia, Uber, and Jalan combined.”

Top online marketplaces by country and region

#RegionMarketplaces*Visits/month
1North America554.5B
2Europe694.1B
3East Asia192.7B
4Latin America191.5B
5Southeast Asia15820M

* Includes only marketplaces with more than one million visits per month.

North American consumers generate the most traffic to online marketplaces, with little more than 4.5 billion visits per month and more than 50 different marketplaces having one million or more visits each. 

Europe is the runner-up with the highest number of marketplaces, with over one million monthly visits.

The third is East Asia, and that is primarily China and Japan, with an estimated 2.7 billion visits.

Online marketplaces by country

Breaking down the top online marketplaces by country. This is a little trickier because we can’t find data for many countries, so this is for the United States and the United Kingdom.

United States

#NameCategoryVisits/month
1AmazonGeneral1.46B
2ebayGeneral665.5M
3EtsyArts, Crafts & Gifts371.3M
4WalmartGeneral363.1M
5Target.comGeneral147.5M
6WayfairHomewares98M
7PoshmarkFashion42.3M
8BestbuyElectronics41.4M
9Samsclub.comGeneral35.8M
10OverstockGeneral23.8M

United Kingdom

#NameCategoryVisits/month
1AmazonGeneral350.1M
2eBayGeneral238.1M
3EtsyArts, Crafts & Gifts33.39M
4ASOSFashion19.6M
5JohnLewis.comGeneral16.74M
6veryFashion11.1M
7DiscogsMusic5.1M
8ManoManoHomewares4.6M
9DepopFashion3.1M
10HomebargainsHomewares2.3M

About the data

The lists are ranked by estimated website visits based on SimilarWeb and Statista data for April 2022. Please note that traffic to different domains for the same marketplace (amazon.com, amazon.de, amazon.jp, etc.) has been combined. It’s regarded that Gross Merchandise Value might be an ideal measure of size, but that data is not available for most marketplaces.

Due to the lack of reliable traffic data from the sources, we have not included app-only marketplaces.

This is Besedo

The all-in-one platform for content moderation

We provide automated and manual moderation for online marketplaces, online dating, sharing economy, gaming, communities and social media.

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We are joined by the UX/UI designer and marketplace growth specialist, Bec Faye, for an insightful webinar. Bec is specialized in helping online marketplaces achieve top user experience and build the best possible platform for their users.

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Feel you’ve checked all boxes for building marketplace trust, yet see little results? Chances are you have trust-building features in place, but not managing to visually present them for your users.

The UX design of your marketplace may be where you find the answer.

If your users don’t perceive your site as trustworthy, you need to consider why that message doesn’t come across. Throughout the user journey, both buyer and seller, it’s up to you to ensure your marketplace is designed to permeate trust.

We invited UX/UI designer, and marketplace consultant, Bec Faye, to help make sense of how UX design can improve trust in your online marketplace.

In this webinar you’ll learn:

  • Why marketplace trust is important.
  • How to build trust throughout the user journey, from a UX design perspective.
  • Success stories on how to achieve trust through UX design.
  • Dos and don’ts in marketplace UX design.
  • The result, when UX design is done right.

Written by

Bec Faye

Marketplace Optimisation & Growth Specialist (UX / CX / Product) MarketplacePlaybook.com

Bec Faye is a Marketplace Optimisation & Growth Specialist (UX / CX / Product), with 11+ years experience in UX/CX/Product Design & Optimisation, including the last 4 years focused purely on marketplaces.

As a marketplace consultant, Bec works closely with founders, product and growth teams to increase conversion, engagement and retention rates through her specifically formulated Marketplace Optimisation Program and Marketplace Framework.

Bec loves running workshops with marketplace teams, especially when they are hit by a ‘Eureka!’ moment that changes everything!

She regularly runs ‘The 8 Pillars of Marketplace Success’ Online Masterclass to introduce marketplace entrepreneurs to a new way of thinking about their marketplace and it’s growth and is about to launch the ‘Two Sides Squared’ Podcast, a podcast designed to dive deep into strategies of exponential marketplace growth.

Emil Andersson

Marketing Manager at Besedo

Emil joined Besedo in 2017 and has since brought his can-do spirit, hard work ethics and marketing expertise to the team.

Emil’s education and expertise lay within the marketing field, but his true passion is to contribute to great user experiences, whether it’s through online or offline interactions. Making him a great fit in the Besedo family.

Prior to his current role, Emil was working in the architecture and design industry with B2B marketing and Business Development in APAC.

Growth hacking is a term that’s thrown around a lot. Everyone wants to get onboard, but what does growth hacking actually mean when it comes to online marketplaces? How do you get started with growth hacking and how do you apply the technique if you’re not a start up.

Manfredi Sassoli will share insights and tips gained from years of experience working with growth for marketplaces and sharing economy platforms specifically.

Download Webinar

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In this webinar we will cover:

  • Growth or growth hacking: what is it?
  • Growth at different stages for marketplaces: launch, scaling and enterprise
  • The role of analytics
  • Building a growth model
  • Building a growth team: how to

Written by

Bec Faye

Marketplace Optimisation & Growth Specialist (UX / CX / Product) MarketplacePlaybook.com

Bec Faye is a Marketplace Optimisation & Growth Specialist (UX / CX / Product), with 11+ years experience in UX/CX/Product Design & Optimisation, including the last 4 years focused purely on marketplaces.

As a marketplace consultant, Bec works closely with founders, product and growth teams to increase conversion, engagement and retention rates through her specifically formulated Marketplace Optimisation Program and Marketplace Framework.

Bec loves running workshops with marketplace teams, especially when they are hit by a ‘Eureka!’ moment that changes everything!

She regularly runs ‘The 8 Pillars of Marketplace Success’ Online Masterclass to introduce marketplace entrepreneurs to a new way of thinking about their marketplace and it’s growth and is about to launch the ‘Two Sides Squared’ Podcast, a podcast designed to dive deep into strategies of exponential marketplace growth.

Emil Andersson

Marketing Manager at Besedo

Emil joined Besedo in 2017 and has since brought his can-do spirit, hard work ethics and marketing expertise to the team.

Emil’s education and expertise lay within the marketing field, but his true passion is to contribute to great user experiences, whether it’s through online or offline interactions. Making him a great fit in the Besedo family.

Prior to his current role, Emil was working in the architecture and design industry with B2B marketing and Business Development in APAC.

Watch the webinar with Oliver Winberg, SEO expert and former SEO Manager at Junk Mail Media Group, and get actionable tips on how you can improve your online marketplace’s SEO.

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There are many resources about SEO optimization, but most are very general.

Online marketplaces are a niche area and as with other challenges faced by dual-sided marketplaces, optimizing them for SEO requires a unique approach.

Don’t waste your time on generic SEO strategies, learn from someone who has built and applied best practices for SEO for a successful online marketplace.

In this webinar you will learn

  • Using keyword research to improve category structures draw more traffic from search.
  • How created content helps supplement user-generated content.
  • How your SEO strategy improves UX.
  • How moderation can solve key SEO challenges.

Written by

Bec Faye

Marketplace Optimisation & Growth Specialist (UX / CX / Product) MarketplacePlaybook.com

Bec Faye is a Marketplace Optimisation & Growth Specialist (UX / CX / Product), with 11+ years experience in UX/CX/Product Design & Optimisation, including the last 4 years focused purely on marketplaces.

As a marketplace consultant, Bec works closely with founders, product and growth teams to increase conversion, engagement and retention rates through her specifically formulated Marketplace Optimisation Program and Marketplace Framework.

Bec loves running workshops with marketplace teams, especially when they are hit by a ‘Eureka!’ moment that changes everything!

She regularly runs ‘The 8 Pillars of Marketplace Success’ Online Masterclass to introduce marketplace entrepreneurs to a new way of thinking about their marketplace and it’s growth and is about to launch the ‘Two Sides Squared’ Podcast, a podcast designed to dive deep into strategies of exponential marketplace growth.

Emil Andersson

Marketing Manager at Besedo

Emil joined Besedo in 2017 and has since brought his can-do spirit, hard work ethics and marketing expertise to the team.

Emil’s education and expertise lay within the marketing field, but his true passion is to contribute to great user experiences, whether it’s through online or offline interactions. Making him a great fit in the Besedo family.

Prior to his current role, Emil was working in the architecture and design industry with B2B marketing and Business Development in APAC.

Together with Steven Baker, former director of FTC, we dive into the issue of romance scams, what AI can do to help prevent them right now and what romance scams will look like in the future.

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Fake profiles and romance scams have been an issue since the beginning of online dating. In 2017, US$ 19,061,703 was lost to romance and dating scammers. Keeping users safe is a continuous arms race as scammers adopt new strategies and tech in their schemes.

How can we fight back and ensure the safety of our users?

Tune in when Besedo and former Director of FTC Steven Baker discuss current and future dating scam trends and how to prevent them.

In this webinar, you will learn

  • Which types of romance scams exist and how are they carried out
  • Which dating scams are on the rise
  • The future of scams. How technology is enabling new romance scam tactics
  • How content moderation and AI can help you combat current and future scams to keep your users safe

Written by

Bec Faye

Marketplace Optimisation & Growth Specialist (UX / CX / Product) MarketplacePlaybook.com

Bec Faye is a Marketplace Optimisation & Growth Specialist (UX / CX / Product), with 11+ years experience in UX/CX/Product Design & Optimisation, including the last 4 years focused purely on marketplaces.

As a marketplace consultant, Bec works closely with founders, product and growth teams to increase conversion, engagement and retention rates through her specifically formulated Marketplace Optimisation Program and Marketplace Framework.

Bec loves running workshops with marketplace teams, especially when they are hit by a ‘Eureka!’ moment that changes everything!

She regularly runs ‘The 8 Pillars of Marketplace Success’ Online Masterclass to introduce marketplace entrepreneurs to a new way of thinking about their marketplace and it’s growth and is about to launch the ‘Two Sides Squared’ Podcast, a podcast designed to dive deep into strategies of exponential marketplace growth.

Emil Andersson

Marketing Manager at Besedo

Emil joined Besedo in 2017 and has since brought his can-do spirit, hard work ethics and marketing expertise to the team.

Emil’s education and expertise lay within the marketing field, but his true passion is to contribute to great user experiences, whether it’s through online or offline interactions. Making him a great fit in the Besedo family.

Prior to his current role, Emil was working in the architecture and design industry with B2B marketing and Business Development in APAC.

Download Webinar

Fill out your email below to get your free copy of the webinar.

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How to reach our speakers.

Want to learn more about data driven marketplace growth?

We’ve collected relevant info on data and growth specifically for online marketplaces:

Get in touch with a content moderation expert.

Written by

Bec Faye

Marketplace Optimisation & Growth Specialist (UX / CX / Product) MarketplacePlaybook.com

Bec Faye is a Marketplace Optimisation & Growth Specialist (UX / CX / Product), with 11+ years experience in UX/CX/Product Design & Optimisation, including the last 4 years focused purely on marketplaces.

As a marketplace consultant, Bec works closely with founders, product and growth teams to increase conversion, engagement and retention rates through her specifically formulated Marketplace Optimisation Program and Marketplace Framework.

Bec loves running workshops with marketplace teams, especially when they are hit by a ‘Eureka!’ moment that changes everything!

She regularly runs ‘The 8 Pillars of Marketplace Success’ Online Masterclass to introduce marketplace entrepreneurs to a new way of thinking about their marketplace and it’s growth and is about to launch the ‘Two Sides Squared’ Podcast, a podcast designed to dive deep into strategies of exponential marketplace growth.

Emil Andersson

Marketing Manager at Besedo

Emil joined Besedo in 2017 and has since brought his can-do spirit, hard work ethics and marketing expertise to the team.

Emil’s education and expertise lay within the marketing field, but his true passion is to contribute to great user experiences, whether it’s through online or offline interactions. Making him a great fit in the Besedo family.

Prior to his current role, Emil was working in the architecture and design industry with B2B marketing and Business Development in APAC.

Watch Besedo, Mathias Ockenfels, partner at speedinvest x,  and Daniel Hoffer, managing partner at Crux Capital, in a webinar where we explore the crucial elements investors look at before they fund online marketplaces.

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Every year only 6% of new companies manage to secure the investment needed to accelerate growth.  What sets the successful group apart?  

That is probably a question you have asked yourself, if you are in the process of making your marketplace investor-ready or working towards getting funding in the future.  

In this webinar we sit down with Mathias and Daniel, two veteran, online marketplace investors to talk about which areas you should focus on optimizing to increase your chance of getting funded.  

What you will learn in the webinar:

  • Which areas investors look at before funding a marketplace 
  • How to optimize your marketplace to attract investors 
  • Examples of marketplaces that received funding (and why)
  • How VC’s work with marketplaces after investing  

Written by

Bec Faye

Marketplace Optimisation & Growth Specialist (UX / CX / Product) MarketplacePlaybook.com

Bec Faye is a Marketplace Optimisation & Growth Specialist (UX / CX / Product), with 11+ years experience in UX/CX/Product Design & Optimisation, including the last 4 years focused purely on marketplaces.

As a marketplace consultant, Bec works closely with founders, product and growth teams to increase conversion, engagement and retention rates through her specifically formulated Marketplace Optimisation Program and Marketplace Framework.

Bec loves running workshops with marketplace teams, especially when they are hit by a ‘Eureka!’ moment that changes everything!

She regularly runs ‘The 8 Pillars of Marketplace Success’ Online Masterclass to introduce marketplace entrepreneurs to a new way of thinking about their marketplace and it’s growth and is about to launch the ‘Two Sides Squared’ Podcast, a podcast designed to dive deep into strategies of exponential marketplace growth.

Emil Andersson

Marketing Manager at Besedo

Emil joined Besedo in 2017 and has since brought his can-do spirit, hard work ethics and marketing expertise to the team.

Emil’s education and expertise lay within the marketing field, but his true passion is to contribute to great user experiences, whether it’s through online or offline interactions. Making him a great fit in the Besedo family.

Prior to his current role, Emil was working in the architecture and design industry with B2B marketing and Business Development in APAC.

Download Webinar

Fill out your email below to get your free copy of the webinar.

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Internal search engines can be a great tool for your users to easily find what they are looking for. Indeed, users who search for items on your marketplace are 216% more likely to convert than users who don’t.

Then how come online marketplaces overlook their internal search functionality and treat it as an afterthought rather than a conversion optimization tool?

In this webinar, we’ll share how poor user search experience can damage your site, and reveal the secret behind achieving an optimized search experience to improve your conversion rates.

In this webinar, you’ll learn:

  • The importance of good user search experience
  • How to achieve a good user search experience
  • How your user search experience can improve conversion

Written by

Bec Faye

Marketplace Optimisation & Growth Specialist (UX / CX / Product) MarketplacePlaybook.com

Bec Faye is a Marketplace Optimisation & Growth Specialist (UX / CX / Product), with 11+ years experience in UX/CX/Product Design & Optimisation, including the last 4 years focused purely on marketplaces.

As a marketplace consultant, Bec works closely with founders, product and growth teams to increase conversion, engagement and retention rates through her specifically formulated Marketplace Optimisation Program and Marketplace Framework.

Bec loves running workshops with marketplace teams, especially when they are hit by a ‘Eureka!’ moment that changes everything!

She regularly runs ‘The 8 Pillars of Marketplace Success’ Online Masterclass to introduce marketplace entrepreneurs to a new way of thinking about their marketplace and it’s growth and is about to launch the ‘Two Sides Squared’ Podcast, a podcast designed to dive deep into strategies of exponential marketplace growth.

Emil Andersson

Marketing Manager at Besedo

Emil joined Besedo in 2017 and has since brought his can-do spirit, hard work ethics and marketing expertise to the team.

Emil’s education and expertise lay within the marketing field, but his true passion is to contribute to great user experiences, whether it’s through online or offline interactions. Making him a great fit in the Besedo family.

Prior to his current role, Emil was working in the architecture and design industry with B2B marketing and Business Development in APAC.

Quora user explains monetization as a strategy to generate income from your website on the Internet.

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This definition might be simplified, yet it is true for online marketplaces. But with many well-known and commonly used marketplace monetization strategies to consider, finding the right strategy for your marketplace can be a challenge.

In this webinar, we’ve invited a panel of three industry experts, all with extensive experience in online marketplaces and monetization strategies. Together they will help us understand marketplace monetization, what currently works, what doesn’t work, and how to successfully integrate a new strategy.

In this webinar, you’ll learn:

  • What monetization looks like for online marketplaces
  • Which traditional monetization strategies still work
  • Recent marketplace monetization trends
  • How to integrate new marketplace monetization strategies

Written by

Bec Faye

Marketplace Optimisation & Growth Specialist (UX / CX / Product) MarketplacePlaybook.com

Bec Faye is a Marketplace Optimisation & Growth Specialist (UX / CX / Product), with 11+ years experience in UX/CX/Product Design & Optimisation, including the last 4 years focused purely on marketplaces.

As a marketplace consultant, Bec works closely with founders, product and growth teams to increase conversion, engagement and retention rates through her specifically formulated Marketplace Optimisation Program and Marketplace Framework.

Bec loves running workshops with marketplace teams, especially when they are hit by a ‘Eureka!’ moment that changes everything!

She regularly runs ‘The 8 Pillars of Marketplace Success’ Online Masterclass to introduce marketplace entrepreneurs to a new way of thinking about their marketplace and it’s growth and is about to launch the ‘Two Sides Squared’ Podcast, a podcast designed to dive deep into strategies of exponential marketplace growth.

Emil Andersson

Marketing Manager at Besedo

Emil joined Besedo in 2017 and has since brought his can-do spirit, hard work ethics and marketing expertise to the team.

Emil’s education and expertise lay within the marketing field, but his true passion is to contribute to great user experiences, whether it’s through online or offline interactions. Making him a great fit in the Besedo family.

Prior to his current role, Emil was working in the architecture and design industry with B2B marketing and Business Development in APAC.