Webinar: Kaidee’s journey to improved UX using automation

Tiwa York, CEO of Thailand’s largest c2c marketplace, Kaidee, joined us for a webinar to share the moderation challenges they faced back in 2016, and the incredible journey they’ve taken to meet their users’ expectations on quick publishing times, by moving from an all manual moderation approach to 85% automation. 

Kaidee is Thailand’s largest c2c marketplace, with 30 million users last year.

Three years ago, in 2016, the company faced tough challenges of slow time-to-site for newly submitted listings, resulting in decreased user experience on their platform and the risk of losing users.

In this webinar, we will explore the options Kaidee considered to help improve their time-to-site and UX. Kaidee’s CEO, Tiwa York, will share their remarkable journey moving from manual moderation to 85% automation and their main takeaways from the transition.

In this webinar, you’ll learn:

  • How Kaidee improved their time-to-site from less than 20% listings moderated within 5 min to a staggering 93%.
  • The challenges Kaidee faced trying to re-build and manage their in-house moderation tool.
  • How Kaidee managed to reduce their moderation team by 55%, without losing productivity.
  • How a classifieds site can transition from pure manual moderation to 85% automation.

Watch the webinar.

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Tiwa York Head Coach (CEO) at Kaidee
Tiwa York
Head Coach (CEO) at Kaidee

Tiwa York is the Head Coach of Kaidee (a.k.a CEO). He is passionate about changing lives through trading second-hand goods, startups, and building great teams.

Along with a team of 5 awesome people, Tiwa founded an online C2C marketplace which is now known as Kaidee in 2011. In 2018, Kaidee had 1 million sellers, listing 8.7 million items, and reaching 30 million people in Thailand.

Tiwa has been recognized for his passion, his leadership, and his efforts to build the team and culture at Kaidee. Prior to his current role, he worked in digital advertising with leadership roles in Admax Network and Omnicom Media Group.

Emil Andersson Marketing manager Besedo
Emil Andersson
Marketing Manager at Besedo

Emil joined the Besedo team in 2017 and has since brought his can-do spirit, work ethics and marketing expertise to the team.

Emil’s education and expertise lay within the marketing field, but his true passion is to contribute to great user experiences, whether it’s through online or offline interactions. Making him the perfect fit for the Besedo team.

Prior to his current role, Emil was working in the architecture and design industry with B2B marketing and Business Development at Eurasia Architectural Products Ltd.