Tara O‘Donnell, Managing Director of Hotwire UK, has over 26 years of communications, brand and marketing experience. She works with C-level executives to develop and drive communications and marketing strategies that support business goals.
Her expertise is in the technology arena working with a variety of clients throughout her career from large B2B brands such as Vodafone, Cisco and IBM, to consumer brands such as Sony PlayStation and KAYAK.com (Booking Holdings).
Prior to joining Hotwire, Tara was MD at Archetype (formally Text100) for five years and also launched and led Text100‘s Consumer Practice for 8 years. Before agency-life, Tara held a number of in-house roles including North American Corporate Communications lead for Samsung Electronics, playing a pivotal part in shaping Samsung‘s brand identity as a digital technology leader in the U.S., Canada and Mexico.