his is part 2 of our guide to top marketplace SEO. In part 1 you can learn about how to SEO optimize for buying and selling intent on online marketplaces.

Created content to supplement user-generated content. 

Marketplaces have the incredible advantage of receiving a mass of user-generated content (UGC). When this content is presented in a solid search engine optimized format, you will find that this UGC will attract significant traffic based on long tail search.  

Your category structure and the resulting dynamically generated listing pages do also contribute significant traffic volumes based on users’ search terms.  Your content marketing team should, therefore, take ownership of the category structure, which must be based on solid keyword research. To further strengthen the category keywords, each category and sub-category should include a unique and well-written introduction.  

However even after going through a comprehensive category analysis, it won’t be possible to cater for every user’s search terms within the category structure alone. To capture this search traffic overflow, it will be important to develop a ‘created content’ strategy.  

You will likely already manage a blog. Use these surplus keywords towards new post ideas. Add links within those posts where possible to categories that are most relevant. Internal links are a very powerful SEO tool that are often overlooked. 

A blog post may not always be the most relevant landing page for the user’s query. In some cases, it may be necessary to development addition dynamically generated landing pages to cater for some keywords. The best example of this are price guides that could be used to gain traffic from queries such as ‘average price of second hand iPhone 7 plus in London’ based on data derived from the UGC. Most searched for, most sold items, etc are also good examples of created content. But your keyword analysis should provide many ideas.  

Measure and test 

Define the KPIs by which you plan to measure your SEO effectiveness. There is a multitude of metrics that you can use to track your SEO progress. Top of the list is always traffic. Look at this based on the number of visitors that reach your site in total versus those that reach your site through organic search. Next always measure conversions. This could be a lead or a new ad submitted, etc. You likely measure these already but break these down by source – most importantly the percentage that can be attributed to SEO traffic. Thereafter measure your number of indexed pages, page load speed, incoming links, keywords rank, bounce rate, and any other metrics you decide are important and that are possible to obtain historically and monitor regularly going forward. 

This set of SEO KPIs must become your baseline. Every time you update the SEO structures of your site or do any changes to your site, record the status of these metrics, plus the date of the new change. Then again measure and monitor these KPIs carefully during the update process. Speak to your SEO team in advance and ask for forecasts and timelines. Don’t necessarily expect short-term results. But as with any optimization, you should expect improvement. If these don’t come when expected, be ready to go on with the next optimization or even redo the current set of optimizations. 

Much of SEO is about getting to know your user’s better, such as learning which search terms lead to the best conversions. You will have a backlog of tests that you want to try out. Make sure that these tests can be done in such a way that the traffic acquired from these tests can be isolated from the rest of your site. If the result is good within the agreed time period, then keep the test as a permanent optimization. If not, revert the optimization quickly and move on to the next test. 

Challenges of SEO for Marketplaces  

Quality is a word that is being emphasized by all the major search engine – mostly loudly by Google. Google has made many adjustments in their ranking algorithms to better highlight the quality content that web users are demanding.  

The focus has been to eliminate duplicate content and content that is both fraudulent and spammy.  

Duplicate content can be defined as content that appears identical on your site and on other sites across the web. Good technical SEO can be used to ensure that all content only appears under unique URLs and with unique page titles and descriptions. It the job of your technical team to fully understand these structures and make the necessary optimization to differentiate your content uniquely across your marketplace web pages. This is a challenge, but the guidelines are well defined, and the skills can be acquired. 

The greater challenge comes in the form of user-defined content. Sellers are notorious for uploading the same content many times. It is possible to filter out much of this duplication via your own backend, but catering for all the permutations that a user can submit require a lot of time from your technical team. Time that could be better spent on other optimization that will have more direct monetary returns.  

The same can be said of fraudulent or spammy content. Users that have the intent to defraud others are becoming more sophisticated every day. They will continually switch identities and the type and structure of their content. 

The best way to traditionally address these challenges has been through using a combination of user reports and human moderators. However, building your own moderation platform means keeping up to date with the techniques of these non-genuine individuals. This will mean making the necessary technical updates to your platform and updating the skills of your moderation team. 

The availability of cloud services now makes it practical to integrate with external, custom built moderation platforms to mitigate the complexities and lost opportunities that building internal moderation tools will bring to your business. 

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Improved content moderation will be reflected in the organic traffic metrics that you track for your marketplace.

Takeaways

This concludes part 2 of our guide to top marketplace SEO. You can read part 1 here.

Want more advice from Oliver Winberg? Check out our webinar how to improve your online marketplace SEO and attract more organic traffic or download the comprehensive keyword research for online marketplaces checklist.

Oliver Winberg SEO expert for online marketplaces

Oliver Winberg has spent the past 20+ years working in the highly competitive classifieds advertising space in South Africa – employed at the highly successful and innovative Junk Mail Digital Media.

In 2008 was offered the opportunity to found Junk Mail’s digital marketing team. With the help of training from Blue Rank in Poland, Oliver discovered the power of SEO (Search Engine Optimisation) which has since become his passion.

Oliver has now relocated to Stockholm and survived his first true winter. With extensive experience and expertise within marketplace SEO, Oliver is looking forward to working with you to find solutions to the challenges you may be facing with you Search Engine Optimisation strategy.

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The significance of SEO for online marketplaces

SEO (Search Engine Optimization) is the art of structuring the content of a website to acquire organic traffic from web search engines. In most cases this means improving the rank of your website for specific keywords in order to acquire free traffic from Google.

Google remains the dominant search engine with more than 70% market share globally and upwards of 90% of the market in some market, such as Australia.

The latest stats show that Google users do more that 66 000 searches every second Google users will have submitted more than 59M searches while you are reading this article. And that count increases every day. The traffic potential from well-crafted SEO is limitless.

There are 3 parts to modern SEO which must be continually evaluated and updated.

Technical on page SEO, Off-page SEO and content marketing. Let’s have a look at each.

Technical on page SEO is understanding how the search engines want content to be presented so that each individual piece of content – ie. URL – can be correctly interpreted and so the most relevant URLs for the user’s search query are returned by the search engine. For a poorly optimized website it will be easy to identify a lot of areas for optimisation that will give quick rewards. The best way to get started with technical SEO is through an audit of the site by an SEO expert. By now though most sites have already gone through a few SEO audits. The criteria for optimal ranking does change all the time, though the fundamentals of SEO have remained very stable since around 2005. This means that subsequent optimizations will not bring as fast results as the first-time round but are nonetheless vital to keep competitive. For example, when Google introduced mobile site performance as a ranking factor it required the auditing of sites based on total new set of criteria.

Off-page SEO is all about building your site’s reputation. This can be through link building, PR and social media. Your SEO audit will usually also include off page optimization advice. If you do not have have an off-site SEO strategy in place today, then you should put this together right away.

Content Marketing has become the third pillar of Search Engine Optimization and relates to the use of keywords in the text of your website. This text could be in blog posts but is also the terms that make up your category list. In fact, content anywhere on your site must be analyzed and optimized. It is all about writing content that will help the user and thereby help Google matching the users’ search query to the keywords used on your site.

What led me to become passionate about the search engine optimization process is how focused this has become on user experience (UX). Following the SEO best practices will result in better and better UX over time.

Your Markets

No one knows your market better than you! However, regardless of how your site is organized, you will have many different audiences. A horizontal site is divided into multiple vertical markets. Even a vertical site can be further subdivided into various niche markets. In SEO terms you define these markets in pockets of keywords. Each market will need a deliberate set of keywords for which your content must be optimized.

Your keywords will need to go beyond your classification lists. They should also include your category facets, such as specific brands and models. For instance, ‘clothing’ may be one of your categories and this could be further segmented to Ladies and Men’s fashion on your site. But users will be after even more specific items, for example, ‘ladies winter gloves’.

As you dive further into the keyword suggestions offered by the many keyword research tools, you will need to obtain an indication of the search volume of these keywords and an understanding which of the keywords may result in a conversion. The keywords that have both good volumes and are most likely to lead to conversions are the keywords your sites must be optimized for.

Region has become another vital factor when optimizing for local SEO, meaning region must become a part of site structure and content. Regions must form part of the keywords that are tracked on an ongoing basis.

Modern SEO keywords need to be even further divided into intent. Defining intent means understanding where your users are in their customer journey. Virtually every marketplace will want to reach users that have the broad intents of either buying or selling goods or services.

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Buying Intent

Your end goal will be to generate leads and sales for your customers. In a marketplace, this should be and will likely be your main focus. The keywords you will use to attract these users will be based on your site categories and regions. In these cases, the buyer’s intent to purchase can be assumed or defined with the addition of keywords such as ‘ladies gloves for sale’ in the search terms used to find your site. It’s important though, to include the intent you’re targeting in your site’s optimizations. In these scenarios, it is important to understand how you will differentiate long tail and short tail keywords.

Short tail or lead keywords are usually defined as search terms that consist of one or two words, while the long tail will be made up of keywords that include three or more keywords. In the last couple of years, the long tail has become even longer and is continuing to expand as search users’ search terms become more specific.

The classic short tail keyword will never disappear completely. Though in the context of your marketplace, short tail keywords will typically consist of search terms relating to your categories such as ‘cars for sale’ and then even further drilled down to specific models and regions’, for e.g. ‘Volkswagen golf hatchback for sale in West London’. In my experience, the best strategy is to lead these short(er) tail users to your category listing pages. This could be a top-level category such ‘cars’ or the listing page for the specific model and/or region requested.

The majority of your search traffic can be catered for in this way, and your site’s SEO must be sophisticated enough that search engines will be able to match the users search terms to specific listing pages. The owner of a marketplace has full control over the categories and regions being offered to users. These lists will need to be examined regularly with the data obtained from search engines and then be updated at least once or twice a year to take advantage of new category and region opportunities.

Long tail keywords will be used to find specific products or services, eg ‘top edge bed-making machine’. The content for these more specific products and services will likely have been user generated. You will not have full control over the way the user formats this content, but you can ensure that every item uploaded by a user can be indexed by the search engine. i.e. You must allow the search engine to make the decision on what page the user should be directed to from the search engine result pages (SERPs).

Users searching to buy products or services will be in various stages of their customer journey. You will want to reach users in each phase of their journey.

Your main focus will be targeting those users wanting to immediately contact the seller. For this intent, you will need the lead form for each product and service listed to be easily accessible from the page that the search engine refers the user to. This includes ensuring that both the page the user reaches from the SERP and the next step is secure, fast and 100% mobile friendly.

Users in other stages of their consumer journeys can be targeted with the help of more specific content and features created by the content marketing team to fit these steps of the customer journey. A user that is focused on sourcing the price of various brands and models will be interested in product comparison features on the site. A user looking for advice on the right product choice will be interested in content created on your blog for this purpose. Again, present easy to follow links to the relevant features and content of your site from these landing pages to accommodate users with such intentions. Where the data supports it, create more of these alternative intent pages and optimize them to becomes standalone landing pages, but this time with clear links to the buyer focused parts of your site that relate to the user’s keywords.

Selling Intent

Attracting sellers to your platform has mostly been a marketing or sales function. But SEO must not be overlooked for targeting these users. Most sellers will likely come across your site using similar keywords to the buyers. The sellers can again be targeted with clear links to ‘post’ their content online – or to contact the sales team if this is your intention.

To specifically target these users, your marketplace’s ad forms should be as dynamic as your listing pages, with page titles and other technical SEO requirements adjusting dynamically depending on the users’ choices. Then complete the optimization of these pages by including keywords that are being used by sellers in your markets, for eg ‘sell used iPhone ‘

Want more advice from Oliver Winberg? Check out our webinar how to improve your online marketplace SEO and attract more organic traffic or download the comprehensive keyword research for online marketplaces checklist.

This concludes part 1 of our guide to top marketplace SEO.

Part 2 covers how to supplement user-generated content with created content, we look at which KPI’s to track and which challenges are unique to online marketplace SEO. You can find part 2 here.

Oliver Winberg SEO expert for online marketplaces

Oliver Winberg has spent the past 20+ years working in the highly competitive classifieds advertising space in South Africa – employed at the highly successful and innovative Junk Mail Digital Media.

In 2008 was offered the opportunity to found Junk Mail’s digital marketing team. With the help of training from Blue Rank in Poland, Oliver discovered the power of SEO (Search Engine Optimisation) which has since become his passion.

This is Besedo

Global, full-service leader in content moderation

We provide automated and manual moderation for online marketplaces, online dating, sharing economy, gaming, communities and social media.

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SEO expert Oliver Winberg gives advice on how to rank in Google and acquire more organic traffic in a webinar about Online marketplace SEO.

We live in the world of search engines. There are 66 000 searches on Google every second, that’s almost 238M searches per hour. That is a lot of potential traffic from search engines, and companies are constantly competing to rank number 1. To win the audience. 

How do you outplay your competition?   

There are many SEO guides and checklists available online. However, most of them are very generic and none are specific to online marketplaces and the challenges that come with running one.  

On April 26th, we had the opportunity to host a webinar together with Oliver Winberg, former SEO Manager at Junk Mail Media Group, and pick his brain on how to successfully work with SEO for online marketplaces. 

During the webinar, Oliver gave insights and actionable tips on how online marketplaces can optimize their SEO actions. We had a very engaged audience with a lot of great questions, so many in fact that we ran out of time and didn’t manage to answer them all during the live session.

Oliver has been kind enough to answer all questions submitted and you’ll find the questions and answers about online marketplace SEO further down this page.

But first, make sure to watch the webinar. Here is the full recording:

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SEO for online marketplaces Q&A 

Q: What is your preferred online tool for keyword tracking? How much do you trust Search Console? 
Oliver: My favorite way of tracking keywords is using MOZ. I like their interface and dashboard design. MOZ is not the least costly, but I trust their data. But honestly, that is just my opinion. There are at dozens of other good keyword(KW) tracking tools out there and the standards of these tools are changing all the time.

If you are not tracking keywords today, you will probably have to start by tracking a few thousand keywords at least. In that case, you should pick the tool that can get you started quickly, and then put some time over the next few months to properly research the options out there and switch to what makes sense to you.

Regarding Search Console, I have no reason not to trust their data. That data is coming directly from Google and has to be included in your SEO toolset. However, it will only tell you what KWs you are already ranking for, and a lot of it will probably be brand related phrases. It’s good to know where you stand, but you will need a 3rd party tool to help you understand the potential that is out there and especially one that can give you some insight into your competitors’ actions. For this, I like Search Metrics, but again do the research and find the toolset that works for you and your objectives.

Q: Google is moving towards mobile first indexing. Is AMP the perfect solution to this to make pages mobile friendly? 
Oliver: Google has some great guidelines for
 Best Practices for mobile-first indexing.

In summary, it will be best to have a core mobile-friendly version of every page, which must include the same content as your desktop pages. Some of the navigation elements may be too cumbersome to include in the mobile version, but the important content/keywords must be there plus the most critical links. Using responsive web dev will be your most effective means of managing these pages over the long term. 

Keep in mind that Mobile Friendly also means that pages must load quickly – aim for max 1s. You should only use AMP if is not practical to meet the development timelines to achieve mobile-friendly pages quickly. In my experience, it has always been a better strategy to develop mobile-friendly versions of your core site, and then use AMP plugins to achieve the mobile-friendly version of blog content on a Wordpress site – or other similar plugs for Joomla, Wix, etc sites.

Q: More and more users post their ads from mobile devices, and those ads have less and less text. Do you have any idea on how to solve that?
Oliver: Agreed, that is a growing concern. I think this can be offset to some extent by having more granular classifications and making sure the keywords that are relevant to the bottom-most categories are included in the adverts metadata (mainly the page title and meta description).

My experience with mobile ad entry is that users are not as adverse to drilling down a few layers of category selection as they are they are too typing on mobile. Make sure that you allow a user to include a unique title or item description and use that when it’s available, as some users will understand that this will help their items selling faster. Include that in your help info about how to sell an item more quickly. But cater for the average user by having as much as possible selectable by dropdowns or checkboxes. Test that continuously. e.g. Do more users complete color via dropdown lists or do they prefer checkboxes.

I’m hoping though that image recognition technology evolves fast enough so that machine interpreted descriptions can be substituted for advertiser input text. This is a great example of why it’s important to keep innovating.

Q: What to do with expired ads? 
Oliver: This is dependent on the type of content/portal. When the content can be classified down to a very fine level, such as is the case with cars, then it makes sense in my opinion to (301) redirect the expired ads to the relevant category landing page.

In the case of content, that is more uniquely identified by the user-generated ad title and description it will be more effective to build an archive of the expired ads with dynamically generated links back to the latest content (ads) received in the relevant category. This will keep the expired ad URLs indexed by search engines and will give the search engines another way to discover the new content.

This archived content must be supported by links in your navigation to an index of all archived content. It must be possible for regular users to reach your archives from your core site’s navigation. It won’t need to be a highlighted link, but that content must be present in a way that will be useful to regular human users. Each archived advert must be clearly labeled as ‘expired’ and the advertiser’s contact details should be hidden to avoid connecting active buyers to inactive sellers.

In a generalist marketplace, it may be necessary to employ different expired content strategies based on the nature of specific categories. The bottom line is that the more pages on your site that are indexable by search engines, the wider your pool of content that draws traffic and generates conversions will be.

Q: Do you have any favorite keyword research tool? 
Oliver: When starting a new Keyword Research project these are first 3 tools I will always make use of (currently):

Google’s Ad Words Planner

MOZ’ Keyword Explorer

Ubersuggest

Google’s AdWords Planner is brilliant because it is drawing data from the ‘source’, based on what real humans are searching for now. MOZ and Ubersuggest are good in my opinion but can be replaced or supplemented by numerous other tools that exist in the market, which could be more relevant to your location or industry.

Pay attention to the SEO chatter in your area and industry and go with the tools mentioned in those channels. When time allows and especially when you are looking to draw traffic from the fringe of user search, include sources like Google Trends and even Google’s search suggestions from Google search engine.

Q: At how granular a level should you create categories for keywords? iPhone makes sense, but what about more obscure tech such as VR helmets that may have a narrower user base? 
Oliver: In this case, it’s important to define how you as a marketplace define the difference between a category and a facet. Categories will include subcategories for this purpose.

In my opinion categories and sub-categories is a compulsory selection that a user must make to either post an advert or when browsing to find the item or service she wants. Facets, on the other hand, are optional, but could be used to get a better result for the buyer and seller.

This difference between a category and facet is best defined by the research you do in your market.

Let’s use iPhones as an example. iPhones are a type of mobile phone and therefore usually a subcategory of mobile phones. Users will be searching in Google for ‘iPhones for sale’.

iPhone 6, 6Plus, etc. are all well-defined and common subsets of iPhones, but would it make sense to include them as sub-categories? If your keyword research shows that there are significant numbers of users that are looking for ‘iPhone 6 plus’ for sale, then it does make sense to add iPhone 6 Plus as a subcategory of the iPhone category. This is also where it gets fun. We know Apple will release a new iPhone model during early autumn. To attract these searches, you may want to add an ‘iPhone Z for sale’ category, at least as a temporary category that could be merged (301’ed) back to the main iPhone category after the launch.

In other words, everything you do needs to be backed by good research – with some room for experimentation – in order to get the best results from SEO.

The same principles can be applied to VR Headset. Is there a specific brand or model that stands out in your market for which there is good search volume then add the relevant sub-categories. If not, then include that data in your facets.

There is no generic magic answer to this question. Significant numbers are all relevant to your niche. But the answer will be there when you have right data. If the numbers interest you and you think that the searchers are serious enough to generate conversions, then create the categories.

Q: How many hours should you expect to spend on SEO optimization to see results?
Oliver: 
SEO is a very broad topic and will have an impact on every aspect of your portal. It has to be a long-term, ongoing commitment. Every person in your organization must be thinking about what will work best for SEO, which now also includes the User Experience. You can’t put a time to this. But rather make sure everyone in your teams makes the SEO of your portal their top priority. Doing things the search engine friendly way must become second nature to your team and executed as part of their regular function.

It will be easier to quantify the time your team will need training in order to get to this level. An hour a week for the next month in a dedicated training program should be enough to get your team’s attention and get started with this thinking.

Specific SEO related tasks, such as the Keyword Research and optimizing your category structures, can also be divided into time slots. But even these are an ongoing commitment that will need chunks of time continuously to stay on top of your game.

The time that it will take to see results will vary depending on the task and the optimizations that have already been done. Probably my biggest learning over the years has been to make sure you have the right measurements in place. Take the time to get this right up front and you should see the impact of your SEO efforts quickly, within days when optimizations are onsite.

Q: Should you edit user-generated content (titles for instance) to optimize the content? 
Oliver: The short answer to this, in my opinion, is No!

Moderation is crucial to help identify duplicate content and fraudulent content. But changing your user’s wording is bad for trust, and misspelling etc. that your users may contribute will all be great for SEO.

Some additional moderation may be necessary to correct the category and/or region selection but mostly there is no need for you to proofread content – unless that is the feature that makes your marketplace unique.

Q: When it comes to short and long keywords, where would you place and focus on each? 
Oliver: The short tail is not as significant as it was a few years ago. Users are generally using more natural speech in their searching, which means that long tail keywords are growing.

You will need to subdivide the keyword suggestion that you find in your research into those that will make sense for categories, those that will better match faceted results, those that that will work for created content and finally those that should be covered by your user-generated content.

Your most significant traffic should be directed to your category landing pages, and the keywords that are needed to optimize those structures should, therefore, have your focus.

Q: What about optimizing for Image search? One piece of advice around image optimization is to “Name your images descriptively and in plain language”. But with users uploading the images how is that done in a good way? 
Oliver: Images are often the last items on your site to get SEO attention, and yes, it is hard to get conversions from image searches – today. But as more users make use of reverse image search feature, i.e. uploading images to either a search engine or your site, you will find more of these searchers convert. Although even today a search for images by Google users, and in other search engines, will bring in traffic volumes to your site.

The general SEO work that you do will already have an impact on the image results, but the two more important SEO features you need to focus on for image optimization is the Alt Text tag and the image file names. Mobile phones and digital cameras will normally generate generic files which are meaningless to a search engine. These file names are in your control as the image is uploaded and can be turned into much more meaningful file names by including a few words on the ad title, category, and region and then make the filename unique with a combination of time and ad ID.

The Alt tag text is the text that displayed on a webpage if the image fails to load and is a key description of the image that a search engine will attempt to interpret together with the file name. Ideally, the Alt text will be completed by the user. But we know that this is an impractical wish. Give the user the option to complete at least one option image description per batch of images that are uploaded. But when this is not done, fall back again to a combination of the ad title, description, category, and region to build dynamic Alt tags.

When more than one image is used, add the image sequence number to better uniquely identify the specific image, or build an algorithm that will use different advert structure to better uniquely identify subsequent images. The user will likely select one image to be the lead images, and it’s this image that must be given the cleanest (first) file name and alt text. Again, image recognition tech will catch up with these demands for optimized alt tags per image. But till then this is another aspect of SEO that needs experimentation.

Q: How do you make sure that UGC gets properly indexed by Google? 
Oliver: Google’s requirement is to have a unique URLs for every piece of unique content. Sounds obvious but one of the most common issues I have come across is that it can be possible to reach the same ad page, i.e. your bike, using multiple URLs that will return the exact same content. That could be OK as long as a unique canonical URL is referenced in each of those versions of the URL.

Even a parameter in a URL will make Google believe the URLs are different and therefore the content. eg www.mystuffforsake.com/yourbike-101.htm?q=bike will be indexed separately to www.mystuffforsake.com/yourbike-101.htm and must, therefore, include a canonical (link rel=”canonical”) pointing pack to www.mystuffforsake.com/yourbike-101.htm.

Duplicate content and fraudulent should be cleared from your content pool, though not necessarily before the content is indexed. If this content is indexed before being moderated, make sure that you have the right 301 structures in place to handle this inactive content – or even allow this content to return a properly structured 404 (not found) page.

But having each piece of content, i.e. advert, on its own URL is the single most important aspect of allowing Google or any other search engine to index your content in an efficient way. Also, make sure to include these URLs in your sitemap file and ensure that users or Google will find new content on your site where it is expected.

Q: Finally, a question for the near future. With more and more people turning to voice interfaces, how will that impact SEO for marketplaces? How can I optimize my site for voice? 
Oliver: It’s still very early to make a prediction on this tech mainly as we don’t have sufficient data yet on which to base the predictions. But I don’t think much will change. Users are already using more natural language in their search terms, so the occurrence of this will probably only increase as result. Also, voice devices are not typically programmed to deliver more than one search result, but users are already becoming accustomed to this in terms of the current featured snippet’ in the Google results.

It will take time for the impact of these trends to be felt by site owners. But the owners of marketplaces should already now make sure that their sites are keeping pace with the trends by investing in the new tech and skills needed.

Ready to get started with your online marketplace SEO?

Together with Oliver, we have created a keyword research checklist for online marketplaces that will help you improve your SEO through a step-by-step approach.

Download the SEO keyword research checklist

This is Besedo

Global, full-service leader in content moderation

We provide automated and manual moderation for online marketplaces, online dating, sharing economy, gaming, communities and social media.

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