Counterfeit filter checklist: spot and remove fake products on your site.

$460 billion worth of counterfeit goods were bought and sold in 2016, this is around 2.5% of all world trade.

In 2017, we saw an increase of companies taking action towards counterfeit products, whether it’s a luxury brand settling a lawsuit with an online marketplace or it’s a marketplace protecting customers from fake products.

Here is a short list of happenings in 2017:

  • Alibaba settles a lawsuit with Kering
  • Chanel won claim against sellers on Amazon
  • German carmaker Daimler sues Amazon for being complicit in sale of counterfeit Mercedes-Benz parts
  • eBay launches eBay authenticate

Last year we removed almost 1 000 000 counterfeit items for our customers. That equals 3.2% of total items we rejected.

To help you take action we’ve put together a counterfeit filter checklist. The short guide will teach you how to set up accurate filters to catch counterfeit items on your site:

Should you have any further questions about the counterfeit filter checklist or want to get in touch with a moderation consultant to support you with unique challenges on your site we are happy to help.

Want to learn more?
Join the crowds who receive exclusive content moderation insights.