A snapshot of scam levels on online marketplaces – Valentine’s Day 2021

The infographic shows the results of a content audit performed on 6 popular online marketplaces in the lead up to Valentine’s Day 2021.

See how many scams were found on popular online marketplaces in:

• Electronics
• Pets
• Perfumes

And get tips on how to keep users safe during the Valentine’s Day period.

How safe is Christmas shopping on online marketplaces?

In November 2020 we audited 6 online marketplaces to see how safe consumers were during the Christmas shopping.
The result was worrying with a 4% increase in scams over the month.

Research Details:

• Over 3000 content pieces reviewed.
• 6 marketplaces in varying sizes.
• 7 audited dates including Black Friday and Cyber Monday.
• Focus on categories and items known to be targeted by scammers.

10 tools to help you drive conversion on your marketplace.

The infographic explores 4 stages of the buyer journey and which tools can help improve your conversion throughout the consumer process.

The stages that are covered:

• Awareness
• Discovery
• Transaction
• Re-engagement