Tiwa York, CEO of Thailand’s largest c2c marketplace, Kaidee, joined us for a webinar to share the moderation challenges they faced back in 2016, and the incredible journey they’ve taken to meet their users’ expectations on quick publishing times, by moving from an all manual moderation approach to 85% automation.
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Kaidee is Thailand’s largest c2c marketplace, with 30 million users last year.
Three years ago, in 2016, the company faced tough challenges of slow time-to-site for newly submitted listings, resulting in decreased user experience on their platform and the risk of losing users.
In this webinar, we will explore the options Kaidee considered to help improve their time-to-site and UX. Kaidee’s CEO, Tiwa York, will share their remarkable journey moving from manual moderation to 85% automation and their main takeaways from the transition.
In this webinar, you’ll learn:
- How Kaidee improved their time-to-site from less than 20% listings moderated within 5 min to a staggering 93%.
- The challenges Kaidee faced trying to re-build and manage their in-house moderation tool.
- How Kaidee managed to reduce their moderation team by 55%, without losing productivity.
- How a classifieds site can transition from pure manual moderation to 85% automation.