How to engage buyers & sellers at every stage in the customer journey in your marketplace.

Watch Kahuna and Besedo in a short but impactful 30-minute webinar and learn applicable steps you can take to engage buyers and sellers throughout the customer journey.

A whopping 94% of companies see higher engagement and conversion rates (Econsultancy) when they commit to optimizing the customer experience.

In today’s competitive landscape, where buyers and sellers have numerous sites to choose from, marketplaces must do whatever they can to stand apart from others. It’s easy to be competitive on price and inventory, but delivering an effective and memorable customer experience to create a loyal user base is a whole different ball game. Customer experience is the deal-maker (or deal-breaker) for marketplaces.

To ensure your platform will create committed, engaged buyers and sellers for the long-term, you must meet their expectations for a high quality and highly personalized experience throughout the customer journey. This means going beyond sending emails with a “Hello [First Name]” greeting; it means personalizing and polishing every component of the user’s interaction with the platform and with each other. The result? An increase in engagement, conversion, and retention.

In this webinar, you’ll learn:

• How to create an engaging onboarding experience that fosters buyer and seller stickiness.
• How to optimize for engagement at every buyer/seller touchpoint across your site.
• How to further encourage buyer and seller engagement post-transaction.
• How to incorporate personalization into every aspect of your user flow and deliver an unmatched customer experience as a result.

Written by
Sigrid Zeuthen , Global Marketing Manager at Besedo

Sigrid has worked for Besedo since 2012 working various roles within operations, business development and marketing. She’s now the global marketing manager for Besedo. Sigrid is passionate about user experience and online safety and has worked to improve both throughout her entire professional life. First at Blizzard Entertainment where she led a team that moderated in-game chat and provided customer support. Later in her varied roles at Besedo where she’s now dedicated to spreading awareness of how content moderation fuels growth.

Written by
Jeff Nolan , Chief Marketing Officer at Kahuna

Jeff Nolan is a proven marketing executive with a track record of transforming marketing teams and strategy in enterprise software growth companies. Jeff leads the marketing team at Kahuna, which includes the four corners of successful marketing teams: content, product marketing, demand, and brand. With extensive experience in security technology and CRM companies, and a founding partner at SAP Ventures, the venture capital affiliate of SAP AG, Jeff is well-equipped to manage the complex tactical and strategic marketing challenges facing companies today. Jeff lives with his family in the San Francisco Bay Area where he has transformed his home into an urban farm featuring gardens, orchards, chickens, and a thriving beekeeping operation.