Webinar

Put your data at work: 3 steps to achieving a healthy digital marketplace

Watch Jeff Nolan, CMO of Kahuna, and Sigrid Zeuthen, Global Marketing Manager at Besedo, in a 30-minute webinar, where they discuss how to use data to grow your marketplace and to keep a pulse on the “health” of your marketplace.

Have you thought of your marketplace as a living thing with health stats? If not, you should. Marketplaces exist on a maturity model that requires the platform operator to constantly measure results and adjust tactics to deliver the desired outcomes at each stage.

Data is abundant, every business generates a lot of data and yours is no different. Collecting data, organizing it, and then interpreting it is the hard part, and you still haven’t reached the point of knowing what to do with it. This webinar will provide critical insights into what you should be tracking and how to respond when a key performance indicator moves out of a healthy zone.

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In this webinar, you’ll learn:

  • What health metrics are unique to digital marketplaces.
  • Where does the data live that you need to track?
  • How do you integrate segmentation, campaigns, and orchestration based on marketplace health metrics?
  • The maturity model for digital marketplaces and how discrete metrics are critical at each stage of the lifecycle.

Written by

Sigrid Zeuthen

Global Marketing Manager at Besedo

Sigrid has worked for Besedo since 2012 working various roles within operations, business development and marketing. She’s now the global marketing manager for Besedo.

Sigrid is passionate about user experience and online safety and has worked to improve both throughout her entire professional life. First at Blizzard Entertainment where she led a team that moderated in-game chat and provided customer support. Later in her varied roles at Besedo where she’s now dedicated to spreading awareness of how content moderation fuels growth.

Jeff Nolan

Chief Marketing Officer at Kahuna

Jeff Nolan is a proven marketing executive with a track record of transforming marketing teams and strategy in enterprise software growth companies. Jeff leads the marketing team at Kahuna, which includes the four corners of successful marketing teams: content, product marketing, demand, and brand.

With extensive experience in security technology and CRM companies, and a founding partner at SAP Ventures, the venture capital affiliate of SAP AG, Jeff is well-equipped to manage the complex tactical and strategic marketing challenges facing companies today. Jeff lives with his family in the San Francisco Bay Area where he has transformed his home into an urban farm featuring gardens, orchards, chickens, and a thriving beekeeping operation.