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Marketplace

How to optimize your marketplace monetization strategy

By Jonas Strandell, Chief Marketing Officer

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    Choosing and implementing the right monetization strategy for your marketplace is a process that can often feel somewhat complicated and challenging.

    You wouldn’t think of starting a marketplace without a strong concept or a target audience in mind. The same goes for your monetization strategy. Having no clear monetization plan in place can easily lead to a disaster even if your marketplace has a great unique selling point.

    Finding an adequate and suitable strategy is critical for your marketplace to thrive and be profitable. After all, growing a sustainable platform comes down to generating steady revenue.

    Yet, many marketplaces continually struggle to find the optimal monetization strategy for their platform, simply because there is no secret formula that fits all marketplaces perfectly. You just need to find what works and what doesn’t for your business.

    One advice that is often shared by experts is to try out different revenue models to find the best option for your platform and value offering. Ultimately, building a lucrative marketplace is a process more than a goal, which involves continuous monitoring and tweaking of the strategy already in place. Yet, with the deluge of information on monetization strategies available, you might wonder where to start.

    But the good news is: we have you covered! Check out our latest webinar featuring marketplace experts, Anton Koval, Jeroen Arts and Martin Boss who shared their best tips and tricks, current marketplace monetization trends, and their methods for efficiently integrating your monetization strategy.

    How to optimize your marketplace monetization strategy

    Alongside our webinar, you’ll also find our handy guide to popular monetization strategies used by renowned marketplaces currently to guide you along your marketplace growth journey.

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