Scam spikes Marketplace

How to forecast spikes in moderation needs for scams

Dec 15 2015

Forecasting is key to managing incoming volumes, but in order to make predictions, you need to know what you are looking for. Here are some examples of occurrences that can lead to spikes in moderation needs for Classifieds sites. Note that an increase in incoming volumes doesn’t always correspond with the number of scams you receive. This post will discuss ways of predicting spikes in scam attempts.

Seasonal spikes

Different seasons bring different scams. In order to properly prepare your moderation team/filters for coping you need to define and understand these.

The holiday season

Your users and potential new users will be on gift shopping sprees. A lot of money is being exchanged and people are often in a hurry. This makes it a very attractive time for scammers.

Keep an eye out for:

Read the holiday shopping moderation guide and get your team up to speed.

Valentines Day

The time around Valentines day is great for dating site scammers as singles will be looking to connect with their future Valentine. Instead they risk falling in love with a scammer looking to steal their savings.

Keep an eye out for:

Back to school

Hordes of students just got admitted to their dream education and are now looking for a place to lodge. It can be near impossible to score a place to live in a bigger city making new students an easy target for scammers.

Keep an eye out for:

Learn how to moderate without censoring

Why moderating content without censoring users demands consistent, transparent policies.

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Change between seasons

At the start of any season people will stock up on goods used in the upcoming months. A crafty scammer will know which products are in demand and target the ones that can give a quick profit.

Keep an eye out for:

Vacation time

Booking vacation is stressful and expensive. There is much money to be made from stressed breadwinners looking for a great deal on relaxation

Keep an eye out for:

Event driven spikes

Sporting events and concerts

Popular events and concerts sell out fast and have a huge fan base ready to pay premium to see their idols. Scammers will try to profit from this

Keep an eye out for:

High profile product releases

Some brands are exceptional at hyping their products and enthusiasts will often go to great lengths to possess the product on or before the release date.

Keep an eye out for:

Some spikes will of course be easier to predict than others. Seasonal spikes will happen at pretty much the same time every year, while event driven spikes will require a bit more research to predict.

The research doesn’t have to take long though. If it takes you long to uncover a certain event, chances are that it is not high profile enough for scammers to bother with.

Our best tip is to build this research into your moderation process as it will allow you to see patterns that can improve your overall delivery. With this in place you can prepare and avoid seeing your site overrun by scammers while you are struggling to meet the SLA.

Here at Besedo we put together a scam awareness calendar based on 15+ years of experience, check it out to better protect your users.

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We provide automated and manual moderation for online marketplaces, online dating, sharing economy, gaming, communities and social media.

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