At the end of February 2020, the Norwegian government made it clear that Covid-19 might turn into a global crisis. At that time, FINN.no started taking active measures to ensure their business and employees.
While FINN.no initially saw a downturn in traffic as users were caught up in the uncertainty of the situation. However, quickly implementing trust-building decisions like bans on face masks and disinfectant products quickly reversed the trend.
Other initiatives, like creating 2 new categories, one for people wanting to help others and one for those needing help due to the Corona Pandemic, cemented the loyalty of FINN.no’s user base.
Creating these categories wasn’t completely without issues, though, as some users abused and tried to take advantage of the pro bono initiative.
Watch the full interview with Geir Petter Gjefsen to learn more about how FINN.no grew its traffic during the Corono Pandemic.
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