Without content moderation, your online marketplace or classifieds site could be a little like the Wild West: lawless. While user-generated content (UGC) is – for the most part – contributed by genuine customers, a system open to the public is open to abuse, so content moderation is a must.
However, despite its importance, there are a number of massive misconceptions about content moderation.
Let’s bust some of those myths right now.
Myth #1: Content moderation is censorship
Some people see content moderation as censorship, a way for organizations to exercise control and block comments, posts, reviews, and other undesirable content.
The truth is, content moderation is about providing a healthy and safe environment where users can comfortably engage with others and upload their products, posts, or comments.
Flags and report buttons allow users to notify site owners when something’s out of place, human moderators ensure that all users comply with community standards, and well-trained AI moderation solutions use filters to screen for inappropriate words, phrases, and images – helping weed out the trolls, bullies, and spammers; keeping your online space a great place to be.
In short, content moderation isn’t censorship; it’s a tool to improve user experience, ensure that you adhere to local and global laws, and that your users can interact through your services without fear of getting scammed.
Read how you can avoid making your users feel censored >>
Myth #2: Content moderation gives no ROI
Hmm… where to start? The notion that content moderation is simply another time-consuming and resource-heavy task that provides little ROI is a common one.
Marketers need to remember that all their hard work on SEO, branding, and marketing is all for nothing if a damaging image gets uploaded, someone is bullied, or links to spam content or NSFW material get posted.
Speaking of SEO. Content moderation helps here too. You can increase your Google ranking by removing duplicates, re-categorizing misplaced items, and rejecting low-quality ads.
Learn more about how to improve marketplace SEO from expert Oliver Winberg.
Content moderation also helps breed and maintain trust. A qualitative study we conducted showed that 75% of users who saw scams on a site would not return, and in a quantitative study, we found that 50% of participants encountered something they thought was a scam.
That means you could potentially experience 38% user churn just from scams.
And finally, a great content moderation strategy not only protects your brand value, it helps increase engagement as well. Besedo customers have seen a significant improvement in bounce rate, for example. In some cases, a drop from 35% to 14% – increases the chance of conversion and return visits.
So, while you may not be able to directly translate money into money out when it comes to content moderation, you will feel it on your bottom line if you neglect to set up a strong content review and management strategy.
Myth #3: AI is not accurate enough
People don’t seem to trust robots (thanks, Terminator!). And while Skynet is still a way off (waaay off, we hope!) current forms of AI are tailor-made for content moderation – and are actually in many cases as accurate as human moderators.
Case in point: our experience working with Meetic – an online dating platform with 6.5 million monthly users. We were able to automate 74,8% of their content from day one with 99% accuracy and over time we have moved the automation level to 90%, without negatively impacting the accuracy.
Myth #4: Building your own content moderation solution is cheaper than using a SaaS solution
Building your own content moderation platform is a huge task, especially when you want to use machine learning AI to support your human team. Setting your developers to work on building something will cost a lot of money and take a lot of time. That’s time that could be used to create unique features that will give you the competitive edge.
Segment CEO, Peter Reinhardt states “You should only be building your own tool if you’ve tried lots of others on the market and find that none of them will solve your problem. Only build if you’re left without a choice. And still take care: I’d estimate that 50% of the startups that I see build tools can’t maintain them.”
So if you haven’t yet tested our content moderation tool Implio, put your in-house development on hold. Implio is a proven SaaS solution with inbuilt AI, customizable filters, and an efficient manual interface developed specifically for online marketplaces, sharing economy sites, and dating apps. And it’s free – for up to 10,000 items a month.
Most importantly, it’s religiously maintained, and new features are added regularly, without impacting your product roadmap.
Consider those myths busted!
There’s a lot of misinformation regarding content moderation. But fail to get it right and spam will harm your SEO, trolls will harass your customers, and irrelevant content will ruin your site’s user experience.
Want to get it right first time? Talk to our solutions designer team here at Besedo.
Content Moderation Glossary
Get in the know with our ultimate glossary of content moderation. From UGC to AI-powered moderation, we’ve got you covered. Learn the lingo now!
Digital Services Act (DSA): What It Is and What It Means for Content Moderation
We explain what you need to know everything you need to know about this new law in an easy-to-understand way. Stay ahead of the game in 2023, from transparency and accountability to prohibiting dark patterns.
Doxxing: How to Protect Your Platform and Users
From high-profile doxxing incidents to the potential consequences for victims and businesses, our post covers everything you need to know about this serious threat to online privacy and security.
Creating Trust and Safety in UX Design: Balancing Convenience and Security
Learn how to enhance UX design with trust and safety. Discover tips and best practices for creating secure user experiences that build trust.
Announcing Our Reporting Feature: Download and Visualize Your Data
Announcing Besedo reporting! Download and import your data into your favorite business intelligence tool to create all sorts of graphs, charts, and data magic.
The Advantages of Outsourcing Content Moderation
Discover the advantages of outsourcing content moderation, including cost savings, improved efficiency, access to expertise, scalability, and an improved user experience.
What Is User-Generated Content (UGC)?
Learn everything there is about user-generated content (UGC) and how it’s used. We also take a look at great real-world examples of UGC, and how it affects businesses worldwide.
The Job Scams Epidemic
Learn more about how hackers use brands to harvest personal details. We share how you can fight back using content moderation on your job board.
10 Tips For Startups Dealing With User-Generated Content
As a startup, it’s important to focus on your core idea and product development. However, many distractions and clutter can take your focus away from what you must do. Here are 10 tips for startups dealing with user-generated content!
Keeping Your Gaming Platform Safe And Enhancing Your User Experience
Prevent bullying, grooming, and harassment on the gaming platform you’re running. In-app messaging should be a safe place for all gamers – your users’ safety, and your reputation is on the line.
This is Besedo
Global, full-service leader in content moderation
We provide automated and manual moderation for online marketplaces, online dating, sharing economy, gaming, communities and social media.