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In our previous post, “How to automatically reduce student accommodation scams”, we discussed which aspects of student accommodation scam moderation could be automated. We suggested that listings that got caught in the rules we outlined should be forwarded to a human moderator for further investigation.
This article will focus on what the moderator should pay attention to and how they can investigate more complex student accommodation listings.
How to Spot a Rental Scammer and Catch Accommodation Scams
Photos
A listing without a picture is highly suspicious, but so are listings with stock photo quality images.
Moderators should do a quick Google image search to see if they find the picture on other sites. If it is found on another classified site or marketplace, the moderator should compare the details of the two listings. If the price, name of the land, or other key pieces of information differ, then the listing is probably a scam.
Landlord Name
If the landlord’s name is not very common, a Google search on the name can give a lot of supporting evidence to the genuineness of the listing. A fake landlord’s name might pop up with a scam warning, and a real person will often have an online presence verifying their authenticity.
Address
Most rental listings will have an address included. (If it doesn’t, well, then that is another warning sign). Using Google Maps, a moderator can zoom all the way to street view to investigate whether the building there corresponds to that of the pictures in the listing.
Make Contact
Scammers are often very careful, trying hard to minimize the tell-tale signs of a fraudulent listing. They will often try to move their victim off the site before they start demanding money up front or discussing wire transfers.
As such, sometimes it can be not easy to be 100% confident whether a listing is genuine. Experienced moderators will be better at this, as with time and experience, they will have developed a sense for when a listing is a scam, but even so, there are times when they will have too little evidence to go on.
If it is paramount to remove all fraudulent listings, and if it is uncertain whether a landlord is genuine, then by masquerading as a potential tenant, your moderation team can contact landlords.
The resulting reply from the landlord should show all the tell-tale signs if they are indeed fraudulent.
Use this option cautiously, though, as it could cause issues with user trust.
New Students, New Users?
It is always important to protect your users, but protecting the potential victims of student accommodation scams could be even more so. Why? They are often young people moving away from home and standing on their own two feet for the first time.
This probably also means that they are first-time users of classified sites, so it is imperative to ensure a good user experience to make them return.
Automate your process and train your moderation team to look out for the signs outlined in this article to make sure you have student accommodation scams under control. Then, welcome all your new lodging-seeking users.
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