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Lessons learned from a failed online marketplace – an interview with Anton Koval


    No online marketplace founder or entrepreneur set out to fail. The world loves a romantic success story, where a disruptive idea changes how we look at an entire industry. Two examples that immediately come to mind are Airbnb and Uber.

    Yet, 90% of startups fail and that is something we don’t talk about enough.

    Failure in itself may not be something glorious, but it’s an important ingredient for success. From failure comes learnings, and hearing the mistakes of other marketplaces can be very useful to followers looking to avoid the same pitfalls.

    Learnings from a failed online marketplace

    Anton Koval is the founder of Brainjobs.pl – a failed online marketplace. Today he’s moved on and is helping founders and companies build and grow their own online marketplaces, through his agency Braincode.

    We caught up with him to hear the story of his failed online marketplace, what went wrong, and the lessons he learned from the experience.

    Part 1

    In the first part of the interview, Anton shares the business idea, USP, and operational setup.

    Part 2

    In part two, Anton shares what went wrong, the actions they took to turn it around, and the main lessons learned he took with him from the experience.

    Anton Koval - braincode

    Anton Koval

    Is a founder of Braincode an agency that works with founders and companies to help them build their own online marketplaces. Previously Anton bootstrapped his own marketplace in HR- Tech area. Anton is a big advocate of the platform economy and remote work.

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