When Switzerland’s leading classifieds marketplace struggled to moderate all listings manually, they teamed up with Besedo. In just one week, they automated 94% of moderation with 99.8% accuracy — improving safety, trust, and efficiency.
Anibis at a glance
94% automation
Anibis now automatically moderates the vast majority of listings using AI filters and models, up from just 10% manual review.
99.8% accuracy
The moderation system achieves near-perfect precision, catching problematic content while minimizing false positives.
11+ million monthly visitors
With more than 11 million monthly visitors and one million active listings across three languages, Anibis needed moderation at scale.
“Besedo offered an easy solution exactly targeting our needs. We couldn’t have been able to develop a better solution.”
Jelena Moncilli, Fraud Specialist
What Anibis wanted to solve
Scaling moderation to match growth
As the volume of listings on Anibis surged, the internal moderation team could only keep up with about 10% of submissions. This left large swathes of the platform unchecked, making it easy for fraudsters to exploit weaker oversight in lower-monitored categories like “baby” or “promotions.”
Budget constraints and limited human resources meant they had to focus only on high-risk categories — but that created loopholes elsewhere. Anibis needed a solution that could scale across all listings, preserving trust without exploding costs.
How they solved it
Besedo’s tailored AI + filter
The partnership started with automated rule-based filters from Besedo’s Implio platform, tailored to Anibis’s site and risk patterns. These filters immediately covered roughly 80% of listings.
Over the coming months, that filtered data was used to train a custom AI model. In just two months, the AI was ready. The integration itself took only one week, and Anibis achieved approximately 94% automation. The result: a moderation stack combining filters + AI that adapts to anomalies, with human oversight refining the edge cases.
What they achieved
Full coverage, fewer reports
The transformation was dramatic and fast. Within a week of integration, Anibis had moderation coverage across all listings instead of just 10%. As traffic and listing volume continue to grow, moderation scales automatically behind the scenes, without increasing cost or manual effort.
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