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Marketplace

Counterfeit filter checklist: spot and remove fake products on your site.

By Sigrid Zeuthen, Marketing Manager

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    $460 billion worth of counterfeit goods were bought and sold in 2016, this is around 2.5% of all world trade.

    In 2017, we saw an increase of companies taking action against counterfeit products, whether it’s a luxury brand settling a lawsuit with an online marketplace or it’s a marketplace protecting customers from fake products.

    Here is a short list of happenings in 2017:

    • Alibaba settles a lawsuit with Kering
    • Chanel won claim against sellers on Amazon
    • German carmaker Daimler sues Amazon for being complicit in sale of counterfeit Mercedes-Benz parts
    • eBay launches eBay authenticate

    Last year we removed almost 1 000 000 counterfeit items for our customers. That equals 3.2% of total items we rejected.

    To help you take action we’ve put together a counterfeit filter checklist. The short guide will teach you how to set up accurate filters to catch counterfeit items on your site:

    counterfeit filter checklist

    Download counterfeit filter checklist

    Should you have any further questions about the counterfeit filter checklist or want to get in touch with a moderation consultant to support you with unique challenges on your site, we are happy to help.

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