Marketplace

Maintain a healthy marketplace, stay on top of the right data

By Sigrid Zeuthen, Marketing Manager

Contents

    Normally when people think about health, it’s often the physical or mental health of humans that come to mind. But have you ever stopped to think about your online marketplace from a health perspective?

    If not, maybe you should?

    Online marketplaces are like living organisms that require their own health checkups. But instead of visiting the doctor, the platform operator should constantly measure results and adjust strategies to ensure the desired goals, at each stage, are met. You can confidently stay on top of your site’s overall health by tracking multiple parameters.

    But defining your goals in each stage, knowing how to achieve them and select correct parameters to track the performance successfully, are not the easiest of tasks.

    Together with Jeff Nolan, we sat down to explore how online marketplaces can define appropriate goals in three different lifecycle stages; growth, defend and expand, and help you discover what kind of parameters (or KPI’s if you want) you should consider tracking to ensure your marketplace is moving in the right direction.

    Watch the webinar and learn how to ensure a healthy marketplace.

    Related articles

    See allSee all articles
    Scams

    Words Matter: Why ‘Pig Butchering’ Is the Wrong Term for Online Scams

    Language shapes reality—and your scam terminology might be helping fraudsters. Learn why Interpol is pushing for change, and what you need to do about it.
    A shady man stealing a package from the porch of a house.
    Trust and Safety

    The Black Friday Online Shopping Boom Means a Big Rise in Stolen Packages

    Package theft surges during Black Friday season, with 58 million Americans affected. Learn the startling statistics and how retailers are fighting back against porch pirates.
    Image of Besedo dashboard with smart lists
    Features Implio

    Outsmart Scammers with Implio’s Smart Lists

    Simplify image moderation with Implio’s Smart Lists. Quickly flag and block altered images to outsmart scammers and protect your platform.
    Marketplaces

    10 Content Moderation Challenges For Marketplaces

    Top 10 things to consider for a safe, reliable marketplace app, from onboarding to fraud detection and privacy compliance.
    A large standing smartphone with a marketplace app on the screen, surrounded by tiny office people and construction workers with ladders, cranes, and people looking at blueprints. The office workers are throwing money at the smartphone
    eBook Trust and Safety

    Build vs. Buy: Should You Outsource Content Moderation?

    Learn if outsourcing content moderation is right for you in our free ebook. Real-world data and strategies for a safer, cost-effective platform await.

    Contents