If you work in content moderation for a classifieds site or an online marketplace, you’ll have probably heard lots of talk about machine learning and tailored AI. No doubt you’ll have wondered about its features, cost, and value.
As a content moderation service provider we’d gladly shout out positive things about tailored AI all day long (!), but we also wanted to give some background into why we believe it works, to shed some light on alternatives, and give some insight into costs.
Cost and ROI comparison between tailored AI and generic ML models
In a nutshell, tailored AI is a machine learning algorithm that’s created using clients structured and labelled data. By inputting this data, you can teach your AI to learn very specific moderation patterns. It can handle complexity, is self-learning, will give you a much higher accuracy rate, and higher automation levels. It’s much more meaningful and offers better results than generic alternatives, which are less reliable and error prone.
At Besedo for instance with tailored models we have accomplished automation rates of up to 90% with an accuracy level of up to 99% accuracy. That would not be possible using generic one size fits all models.
Generic AI, while useful when moderating something fixed – like language – can’t handle specific challenges, as it doesn’t learn in the same way as tailored AI. Say you want to set moderation criteria for profile pictures on a dating site. There are lots of things you need to do: ensure users are over 18, censor nudity, make sure there’s a face visible, that no weapons are shown, and that each picture is good quality. These are the requirements of a specific platform. Using several different generic AI models to try and moderate these criteria won’t work as well as a single tailored AI can. But you could always build your own model, right?
While it might seem simple and less expensive to build your own tailored AI, it often ends up as a costly distraction. Companies can spend years pouring in resources into a setup and still never get it exactly right. Creating powerful machine learning moderation models isn’t just a matter of putting a couple of developers on the task. It requires data scientists and semantic experts to make sure the AI keeps learning and performing better. Considering the ongoing cost and complexity, why create your own content moderation algorithm when there are expert companies offering tailormade solutions? Unless you are a huge company with very specific needs you wouldn’t develop your own helpdesk or customer service tool. Then why go that route with content moderation?
The price of AI moderation
So how do you calculate the price of a tailored AI? At Besedo we look at it from a number of angles: Volumes, complexity of moderation actions needed and languages. We build something bespoke for each client that we do not share with anyone else. There is a setup fee to create an AI model for the client, which involves learning from available client data to build a specific model; monthly moderation fees, which we base on the projected volumes (starting at a minimum of 200,000 moderated items per month). The monthly moderation fee covers hosting, software licenses and maintenance. Apart from this there is a monthly professional fee, which includes updates, new performance improvements and updates of rules to ensure that your automation rate and performance is always improving. Finally, we have a fixed support fee that gives you 24/7 technical support.
A lot goes into creating a tailored AI, but it is still a lot more cost efficient than manual moderation, especially over time: and is far less expensive than developing your own moderation model. You can’t really compare a tailored approach to a generic one at all since that would be like comparing a chisel to a sledgehammer. You will not get the accuracy you need and will end up wasting money – as well as time and effort.
All factors considered, by our calculations companies that choose tailored AI can save anywhere between 50%-90% on manual moderation pricing alone. Surely that’s a worthwhile investment of time and money?
Still not convinced? Get in touch!