There is a saying, a craftsman is only as good as his tools. Anyone with a blunt kitchen knife or a printer of any kind will no doubt agree. So why should it be any different for your marketplace?
A marketplace has a multitude of needs and while it can be tempting to create solutions for all of them yourself, it isn’t always the best place to invest your resources. In a previous blog post, we’ve discussed how you need to consider whether a feature or tool is a business need or a unique selling point before pouring time and money into developing it. If it’s the former, it may be prudent to save money by looking for a 3rd party solution to the problem. The good news for marketplace owners is that there are a ton of great tools out there that smoothly help solve a lot of your business needs.
If you search for marketplace tools online you are most likely going to be flooded with offers, some useful some not so much. To make it easier to locate quality tools for marketplaces we’ve created an overview of companies who provide excellent tools that help with acquisition, conversion and retention throughout the buyer journey.
When making decisions concerning conversions in the digital space it is good advice to think from a customer-centric point of view. Therefore, we have broken down the customer journey for buyers step by step to provide you with a list with the tools necessary to provide great UX at each stage.
Check out our infographic “The toolbelt for marketplaces – Buyer journey edition” to see if you have everything in place for excellent user experience from early awareness to the re-engagement phase.