When we think ‘content’ we think ‘words’ first of all, right? But, as the adage goes, a picture speaks a thousand words — which is particularly relevant where content moderation’s concerned.
Online marketplaces (like classifieds sites and dating sites) pretty much rely exclusively on user-generated content. Although moderating text using machine learning algorithms is pretty common these days, images — which present a composite mix of criteria — have been harder to vet using AI. Until now.
Computer vision – amongst other things used for image moderation — is starting to become powerful enough to change that. The ways it’s evolving across tech are numerous, but in terms of content moderation, it serves a very specific purpose: it can automatically review, approve, or reject digital images and video.
Algorithm-powered image moderation can distinguish between any number of image features — from obvious no-no’s like pornography, to more under-the-radar naughtiness like contact details embedded into a photo. And of course, it can weed out accidental flaws and faults like low quality images and duplicates.
Let’s take a closer look at what you can moderate with computer vision…
All Aboard the Computer Vision Train
Creating and running a successful online marketplace comes with a lot of challenges. Your main focus needs to be on continuously expanding and improving your core product to stay competitive; meaning most companies don’t have the time or resources to manually moderate all content that’s submitted. Even if they did, with a 100% manual setup they’d struggle to meet user expectations; as content wouldn’t instantly go live. This is where automated moderation can make a big difference. It’s cost-effective and allows for quick content upload. Another benefit is that it enables data privacy in a way human moderation can’t, something that becomes ever more relevant in the digital world.
As you can see there are plenty of reasons to jump aboard the computer vision train, but it takes dedication to get AI-powered image moderation right: unless you have the right help.