Webinar: Marketing para mercados: cómo llegar a un público de dos caras

Participe en un seminario web repleto de ideas prácticas sobre cómo aumentar el alcance y la visibilidad de su mercado comprendiendo las motivaciones de su público y utilizando los mensajes adecuados.

Elle Tucker compartirá su amplia experiencia ayudando a los sitios de economía colaborativa y gig economy a comercializar su plataforma de manera eficiente a un público de dos caras.

En este seminario web, aprenderá:

• Diferencias en el marketing de los mercados
• Cómo educar a los usuarios y generar confianza
• Cómo dirigirse a ambas partes del público
• Consejos sobre actividades de marketing que puede aplicar ahora mismo

Written by
Elle Tucker , Director at GangHut

Elle is a former broadsheet writer, advertising creative and media expert who has focused her skills on the specific marketing needs of peer-to-peer marketplaces. She co-founded RUDE Communications in 2016, the first PR agency to focus on the sharing economy. She is now Director and ‘Gang Leader’ of GangHut, which provides specialist marketing and growth strategies for two-sided marketplaces..

Written by
Sigrid Zeuthen , Global Marketing Manager at Besedo

Sigrid has been working with online marketplaces since 2012 and follow the industry passionately. She is currently the Global Marketing Manager at Besedo. Her favorite part of that job is that she gets to connect with incredibly smart people, who are as passionate about the sharing economy and digital communities as herself.