leverage industry insights and data

Understanding your content quality is the first step to growth

We qualify the content of marketplaces across the globe. Whether you want to understand how your site compares to competitors or are looking for an honest and independent snapshot of your site quality here and now, we can help you out.

Benchmark

Compare yourself to your biggest competitors.

Learn how your competitors are doing and what you can do to outshine them through an independent comparative site analysis.

What can you expect from a Benchmark?

  • Statistical assessment and observations.
  • A general comparative overview of the assessed marketplaces.
  • A breakdown by category of the assessed marketplaces.
  • A statistical comparison of the three main deficient reasons per category.
  • A statistical comparison of all the deficient reasons per category.
  • Top three issues impact analysis and behind the scenes cause.
  • Summary, conclusions and recommendations.
Contact us for a sample benchmark report

How it works

  1. You decide which competitors you would like your site benchmarked against, and how many.
  2. You pick the categories that are most important to you. We recommend looking at five different high-profile categories, such as Real Estate, Vehicles, Mobile, Pets and Jobs, but the scope can be tailored to fit your focus.
  3. We collect and analyze content published on the front end of your and your competitors’ sites.
  4. A total of 2.500 listings are reviewed per site.
  5. You receive a report with statistical assessments and observations for your site and your competitors.
  6. We provide recommendations for improvements to your site.
Request an industry benchmark

audit

Get an honest “here and now” snapshot of your site quality.

Understand the strengths and weaknesses of your user-generated content and get professional advice on where to focus for the biggest return on investment.

What can you expect from an Audit?

  • Statistical assessment and observations.
  • A general overview of the assessed marketplace (Including risk distribution and layer distribution of content).
  • A breakdown by category of the assessed marketplace.
  • Confirmed and unconfirmed fraudulent activity.
  • Screenshot samples of four main deficiency reasons found under each category of the assessed marketplace.
  • Top three issues impact analysis and behind the scenes causes.
  • Summary and conclusions.
Contact us for a sample audit report

How it works

  1. You pick the categories that are most important to you. We recommend looking at five different high-profile categories such as real estate, vehicles, mobile, pets and jobs, but the scope can be tailored to fit your focus.
  2. We collect and analyze content published on the front end of your site.
  3. A total of 2.500 listings are reviewed.
  4. You receive a report with statistical assessments and observations for your site.
  5. We provide recommendations for improvements to your site.
Request a site audit

Mystery shopping

Mystery shopping is an analysis of user experience.
With mystery shopping we measure the quality of service and compliance with regulations, as well as gather specific information about features and services.

Three different studies are available, depending on the site:
  • Listing insertion.
  • Customer support.
  • Listing reporting.

The report is delivered with data, statistics, examples, insights and suggestions/solutions for improvement.

Request mystery shopping

Index

We are passionate about quality and we strive toward an online environment where users can feel secure, inspired and empowered. Besedo’s Classifieds Quality Index is one step towards uncovering common areas of improvement and opening discussions about quality in moderation, so that the classifieds industry can develop and grow.

We are listening to the feedback we receive and some parameters have changed since the last index, which should be kept mind when comparing the index rankings over time.

Request index

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